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Logo of Elder


Live-in care that connects you. The UK’s leading live-in care specialists, providing the alternative to the care home.

London, England







Founded year


Science & Healthcare


Mission & purpose

Keeping older people connected to the things that matter most We are a leading introductory live-in care agency, helping older people get the care they need, in the place, they feel happiest – their own homes. At Elder, we believe life isn’t about how long you’re here for, it’s about how well it’s lived. It’s about getting the support you need without giving up your dignity. It’s about protecting your independence and making sure you’re able to choose the little things as you age – like what you have for dinner or watch on telly, right through to the big stuff, like where you call home. The problem: 97% of people say they don't want to end up in a care home and yet the vast majority of people receiving full-time care end up shoe-horned into a solution they never wanted. Often alone and lonely, surrounded by people they don't know. The solution: We're the alternative to residential care homes. We want your loved ones to be able to stay where they'll be happy, in their own home. They can stay where their memories are, sit in their garden, eat food they actually like, and are even able to keep their pets. All while their needs are being cared for by a vetted, experienced live-in carer, perfectly matched to their needs and personality. Elder is one of the fastest growing companies in Europe, and we have no intention of slowing down. We’re building the alternative to the care home across the UK & Europe and aim to reshape how society looks after its elderly.


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