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Logo of Intelligent Change

Intelligent Change

We craft elegant tools and simple daily routines to positively change your life.

London, England GB







Founded year


Entertainment & Media


Mission & purpose

Intelligent Change is a global wellness lifestyle brand based out of London, England. Our elegant, functional, and life-changing products help our customers seamlessly build positive habits without investing years in experimenting and research to achieve the same results. Our belief is that you can achieve more with less. We pioneered the guided self-help movement in 2013 with the launch of our bestselling Five Minute Journal, which has sold more than 1.8 million copies worldwide. We’ve since continued research and development of new tools, finding ways to elevate new areas of our consciousness. We've since also created multiple other effective tools such as the Productivity Planner, Mindful Affirmations, a Kids collection, the Five Minute Journal app, and more. We create products that are the simplest, most effective tools to help you realize your potential and live a happier, more fulfilling life. Our science-backed tools help establish positive habits, making behavior change simple, intelligent, and accessible.