Logo of Huzzle
Logo of La Vie En Rose

La Vie En Rose

Experts en lingerie, maillots de bain et vêtements de nuit.

Montreal, Quebec







Founded year


Fashion & Arts


Mission & purpose

La Vie en Rose is the leading Canadian specialty lingerie retailer catering to women aged 25-45. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 170 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since the beginning of its international expansion in 2004, La Vie en Rose has opened more than 95 boutiques outside Canada, in over 17 countries including Algeria, Azerbaijan, Bahrain, Egypt, Georgia, India, Iraq, Jordan, Kingdom or Saudi Arabia, Kuwait, Lebanon, Libya, Oman, Philippines, Qatar, Tunisia, United Arab Emirates, United States, and more to come! La Vie en Rose, headquartered in Montreal, is a true Canadian success story and continues its international growth. GORGEOUS LINGERIE DENOTING TIMELESS CLASS AND ELEGANCE The brand delivers exceptional women’s lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. La Vie en Rose fulfills its customers'​ desires by offering an array of well-fitted bras and specialty lingerie selections designed for every silhouette, every look and every occasion. Collections include: gorgeous satin lingerie, comfortable bras and panties, cozy cotton pyjamas, fashionable swimwear, and casual-cool leisure and loungewear. Affordable fashions of a great fit, comfort and value.