Large

Metro is unique among the nation’s transportation agencies. We serve as transportation planner and coordinator, designer, builder and operator for one of the country’s largest, most populous counties. More than 9.6 million people – nearly one-third of California’s residents – live, work and play within our 1,433-square-mile service area.



Transportation

Los Angeles Metro

Metro plans, builds and operates transportation for the public good.

Los Angeles

Basic Function

Manages and leads a Marketing team in planning, implementing, and monitoring marketing and communications strategies, campaigns, and materials to support various agency departments in building a strong, diverse, informed, and engaged workforce, and to improve the Metro experience across all touch-points.

Example Of Duties


 * Leads a strategic marketing team consisting of marketing, design, and other Communications staff members responsible for enhancing the customer experience across all touch-points with all target audience types, including riders, employees, and business communities
 * Supervises and mentors assigned staff, entry-level trainees, and interns
 * Develops strategic marketing plans for the agency's various programs and initiatives
 * Serves as a team leader on the design and production of complex or highly visible B2B (Business-to-Business) and B2C (Business-to-Consumer) communications campaigns and marketing materials
 * Collaborates with internal partners, design, digital, and web teams to develop content for internal and external outreach, marketing campaigns, presentations, and digital posting
 * Writes, edits, and proofreads copy for all public-facing marketing collateral
 * Interacts with private sector, governmental, and community representatives to develop joint advertising programs, promote Metro services, and solicit participation enrollment in Metro promotional programs when needed
 * Provides direction and media brief input in the development of media plans, reviews metrics, and monitors overall marketing media spend
 * Prepares request for proposals and scopes of work, and analyzes existing contracts; reviews vendors' performance and identifies solutions to enhance deliverables, as well as, minimize service costs
 * Coordinates and liaises between Metro business units in order to fulfill advertising, partnership, or professional services contracts
 * Prepares reports and recommendations on marketing and communications goals and activities
 * Forecasts and monitors department budget
 * Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees
 * Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out
   
   

May Be Required To Perform Other Related Job Duties

Requirements For Employment

Required

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:

Education


 * Bachelor's Degree in Marketing, Communications, Journalism, or a related field; Master's Degree in a related field preferred
   
   

Experience


 * Six years of relevant experience or three years of relevant supervisory-level experience performing work in marketing, advertising, or communications programs; some positions in this class may require specialized experience in area of assignment
   
   

Certifications/Licenses/Special Requirements


 * A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
   
   

Preferred Qualifications

Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.


 * Experience developing and executing marketing communications plans, as well as producing and trafficking deliverables.
 * Experience utilizing various software for managing projects and workflow processes, such as Asana, Airtable, and SharePoint.
 * Experience managing contractors and vendors in the design and production of customer information materials, including digital and static maps, signage, etc.
 * Experience developing and managing contracts and budgets.
   
   

Knowledge


 * Theories, principles and practices of marketing, communications, advertising and creative services
 * Mass communications techniques, partnerships, sponsorships and third-party promotions
 * Account and/or project management
 * Print and digital media materials and production processes
 * Proofreading symbols and terminology
 * Finance and budget principles
 * Modern management theory
   
   

Skills


 * Overseeing the operations of large-scale strategic marketing programs and projects
 * Providing strategic marketing direction for internal design, media plans, social media, and web content/lay-out
 * Developing and managing marketing efforts for internal Metro Partners
 * Applying marketing and advertising principles
 * Budget forecasting and tracking
 * Analyzing situations, identifying problems, recommending solutions, and evaluating outcomes
 * Exercising strategic holistic judgement and creativity in making decisions
 * Communicating effectively orally and in writing
 * Interacting professionally with various levels of Metro employees, outside representatives, and public officials
 * Mediating and negotiating
   
   

Abilities


 * Apply sales and marketing techniques to create and execute effective multi-channel marketing campaigns
 * Understand, interpret and apply laws, rules, regulations, policies, procedures, budgets, contracts, and labor/management agreements
 * Compile, analyze, and interpret complex data
 * Represent Metro before the public and governmental entities
 * Prepare comprehensive reports and correspondence
 * Travel to offsite locations
 * Supervise, train, and motivate assigned staff
 * Read, write, speak, and understand English
   
   

Selection Procedure

Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.

Application Procedure

To apply, visit Metro's website at www.metro.net and complete an online Employment Application.

Computers are available to complete online Employment Applications at the following Metro location:

METRO Headquarters, Employment Office

One Gateway Plaza

Los Angeles, CA 90012

Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.

All completed online Employment Applications must be received by 5:00 p.m. on the closing date. (AM)


 * Restricted to Metro employees and current temporary employees who have at least six months of continuous employment with Metro. Regular employees currently on their initial probationary period may apply but will not be certified for hiring department interview until they have successfully completed the initial probationary period.
   
   

This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.

Ptsc Benefits

Medical/Dental/Vision Plan - Employee has the choice of 3 separate medical plans and 3 dental plans. A separate vision plan is included in each medical plan.

Group Life Insurance - PTSC pays for an amount equal to your annual salary, rounded up to the nearest $1,000. Minimum amount of life insurance is $30,000.

Accidental Death & Dismemberment Insurance - PTSC provides $50,000 coverage for each employee. Additional voluntary coverage in amounts up to $500,000 is available at favorable premium rates.

Long-Term Disability Insurance - 100% employer paid. Provides employees with a minimum income of 60% of earnings after six months of disability. Buy up or buy down options available.

Holidays - 12 days a year: New Year's Day, Martin Luther King, Jr. Day, Cesar E. Chavez Day, Juneteenth, Presidents' Day, Memorial Day, Independence Day, Labor Day, Veterans' Day, Thanksgiving Day, Day After Thanksgiving, and Christmas Day.

Time off with Pay (TOWP) - Compensates employees who are on approved absence from work for reasons such as illness, injury, medical and dental appointments, personal business, vacation, or observance of (a) religious holiday.

Years of Service Annual Accrual

Hire date - 5 years 20 days

Beginning of 6th - 10th year 25 days

Beginning of 11th - 15th year 30 days

Beginning of 16th + years 35 days

Pension Plan - PTSC retirement plan is the Public Employees' Retirement System (PERS). Vesting is five (5) years. Minimum retirement age is 52, based on the 2% at 62 formula.

Other Benefits : Transportation passes for employees and/or eligible dependents; Medicare; Tuition reimbursement; credit union membership; SDI; Deferred Compensation Plan; 401(K) Thrift plan; EAP; Medical and Dependent Care Flexible Spending Accounts; Flexible work schedules; and Jury Duty Pay.



MANAGER, MARKETING AND COMMUNICATIONS (MARKETING OPERATIONS) - Los Angeles Metro

Basic Function&lt;br&gt;&lt;br&gt;Manages and leads a Marketing team in planning, implementing, and monitoring marketing and communications strategies, campaigns, and materials to support various agency departments in building a strong, diverse, informed, and engaged workforce, and to improve the Metro experience across all touch-points.&lt;br&gt;&lt;br&gt;Example Of Duties&lt;br&gt;&lt;br&gt;&lt;ul&gt;&lt;li&gt;Leads a strategic marketing team consisting of marketing, design, and other Communications staff members responsible for enhancing the customer experience across all touch-points with all target audience types, including riders, employees, and business communities&lt;/li&gt;&lt;li&gt;Supervises and mentors assigned staff, entry-level trainees, and interns&lt;/li&gt;&lt;li&gt;Develops strategic marketing plans for the agency's various programs and initiatives&lt;/li&gt;&lt;li&gt;Serves as a team leader on the design and production of complex or highly visible B2B (Business-to-Business) and B2C (Business-to-Consumer) communications campaigns and marketing materials&lt;/li&gt;&lt;li&gt;Collaborates with internal partners, design, digital, and web teams to develop content for internal and external outreach, marketing campaigns, presentations, and digital posting&lt;/li&gt;&lt;li&gt;Writes, edits, and proofreads copy for all public-facing marketing collateral&lt;/li&gt;&lt;li&gt;Interacts with private sector, governmental, and community representatives to develop joint advertising programs, promote Metro services, and solicit participation enrollment in Metro promotional programs when needed&lt;/li&gt;&lt;li&gt;Provides direction and media brief input in the development of media plans, reviews metrics, and monitors overall marketing media spend&lt;/li&gt;&lt;li&gt;Prepares request for proposals and scopes of work, and analyzes existing contracts; reviews vendors' performance and identifies solutions to enhance deliverables, as well as, minimize service costs&lt;/li&gt;&lt;li&gt;Coordinates and liaises between Metro business units in order to fulfill advertising, partnership, or professional services contracts&lt;/li&gt;&lt;li&gt;Prepares reports and recommendations on marketing and communications goals and activities&lt;/li&gt;&lt;li&gt;Forecasts and monitors department budget&lt;/li&gt;&lt;li&gt;Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees&lt;/li&gt;&lt;li&gt;Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;May Be Required To Perform Other Related Job Duties&lt;br&gt;&lt;br&gt;&lt;/strong&gt;Requirements For Employment&lt;br&gt;&lt;br&gt;&lt;strong&gt;Required&lt;br&gt;&lt;br&gt;&lt;/strong&gt;A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:&lt;br&gt;&lt;br&gt;&lt;strong&gt;Education&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Bachelor's Degree in Marketing, Communications, Journalism, or a related field; Master's Degree in a related field preferred&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Experience&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Six years of relevant experience or three years of relevant supervisory-level experience performing work in marketing, advertising, or communications programs; some positions in this class may require specialized experience in area of assignment&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Certifications/Licenses/Special Requirements&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Preferred Qualifications&lt;br&gt;&lt;br&gt;&lt;/strong&gt;Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are &lt;strong&gt;not&lt;/strong&gt; intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.&lt;br&gt;&lt;br&gt;&lt;ul&gt;&lt;li&gt;Experience developing and executing marketing communications plans, as well as producing and trafficking deliverables. &lt;/li&gt;&lt;li&gt;Experience utilizing various software for managing projects and workflow processes, such as Asana, Airtable, and SharePoint. &lt;/li&gt;&lt;li&gt;Experience managing contractors and vendors in the design and production of customer information materials, including digital and static maps, signage, etc. &lt;/li&gt;&lt;li&gt;Experience developing and managing contracts and budgets. &lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Knowledge&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Theories, principles and practices of marketing, communications, advertising and creative services&lt;/li&gt;&lt;li&gt;Mass communications techniques, partnerships, sponsorships and third-party promotions&lt;/li&gt;&lt;li&gt;Account and/or project management&lt;/li&gt;&lt;li&gt;Print and digital media materials and production processes&lt;/li&gt;&lt;li&gt;Proofreading symbols and terminology&lt;/li&gt;&lt;li&gt;Finance and budget principles&lt;/li&gt;&lt;li&gt;Modern management theory&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Skills&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Overseeing the operations of large-scale strategic marketing programs and projects&lt;/li&gt;&lt;li&gt;Providing strategic marketing direction for internal design, media plans, social media, and web content/lay-out&lt;/li&gt;&lt;li&gt;Developing and managing marketing efforts for internal Metro Partners&lt;/li&gt;&lt;li&gt;Applying marketing and advertising principles&lt;/li&gt;&lt;li&gt;Budget forecasting and tracking&lt;/li&gt;&lt;li&gt;Analyzing situations, identifying problems, recommending solutions, and evaluating outcomes&lt;/li&gt;&lt;li&gt;Exercising strategic holistic judgement and creativity in making decisions&lt;/li&gt;&lt;li&gt;Communicating effectively orally and in writing&lt;/li&gt;&lt;li&gt;Interacting professionally with various levels of Metro employees, outside representatives, and public officials&lt;/li&gt;&lt;li&gt;Mediating and negotiating&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Abilities&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Apply sales and marketing techniques to create and execute effective multi-channel marketing campaigns&lt;/li&gt;&lt;li&gt;Understand, interpret and apply laws, rules, regulations, policies, procedures, budgets, contracts, and labor/management agreements&lt;/li&gt;&lt;li&gt;Compile, analyze, and interpret complex data&lt;/li&gt;&lt;li&gt;Represent Metro before the public and governmental entities&lt;/li&gt;&lt;li&gt;Prepare comprehensive reports and correspondence&lt;/li&gt;&lt;li&gt;Travel to offsite locations&lt;/li&gt;&lt;li&gt;Supervise, train, and motivate assigned staff&lt;/li&gt;&lt;li&gt;Read, write, speak, and understand English&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;Selection Procedure&lt;br&gt;&lt;br&gt;Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.&lt;br&gt;&lt;br&gt;Application Procedure&lt;br&gt;&lt;br&gt;To apply, visit Metro's website at www.metro.net and complete an online Employment Application.&lt;br&gt;&lt;br&gt;Computers are available to complete online Employment Applications at the following Metro location:&lt;br&gt;&lt;br&gt;&lt;strong&gt;METRO Headquarters, Employment Office&lt;br&gt;&lt;br&gt;One Gateway Plaza&lt;br&gt;&lt;br&gt;Los Angeles, CA 90012&lt;br&gt;&lt;br&gt;Telephone: &lt;/strong&gt;(213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.&lt;br&gt;&lt;br&gt;All completed online Employment Applications must be received by 5:00 p.m. on the closing date. (AM)&lt;br&gt;&lt;br&gt;&lt;ul&gt;&lt;li&gt;Restricted to Metro employees and current temporary employees who have at least six months of continuous employment with Metro. Regular employees currently on their initial probationary period may apply but will not be certified for hiring department interview until they have successfully completed the initial probationary period. &lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Ptsc Benefits&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;strong&gt;Medical/Dental/Vision Plan&lt;/strong&gt; - Employee has the choice of 3 separate medical plans and 3 dental plans. A separate vision plan is included in each medical plan.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Group Life Insurance&lt;/strong&gt; - PTSC pays for an amount equal to your annual salary, rounded up to the nearest $1,000. Minimum amount of life insurance is $30,000.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Accidental Death &amp;amp; Dismemberment Insurance&lt;/strong&gt; - PTSC provides $50,000 coverage for each employee. Additional voluntary coverage in amounts up to $500,000 is available at favorable premium rates.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Long-Term Disability Insurance&lt;/strong&gt; - 100% employer paid. Provides employees with a minimum income of 60% of earnings after six months of disability. Buy up or buy down options available.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Holidays&lt;/strong&gt; - 12 days a year: New Year's Day, Martin Luther King, Jr. Day, Cesar E. Chavez Day, Juneteenth, Presidents' Day, Memorial Day, Independence Day, Labor Day, Veterans' Day, Thanksgiving Day, Day After Thanksgiving, and Christmas Day.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Time off with Pay (TOWP)&lt;/strong&gt; - Compensates employees who are on approved absence from work for reasons such as illness, injury, medical and dental appointments, personal business, vacation, or observance of (a) religious holiday.&lt;br&gt;&lt;br&gt;Years of Service Annual Accrual&lt;br&gt;&lt;br&gt;Hire date - 5 years 20 days&lt;br&gt;&lt;br&gt;Beginning of 6th - 10th year 25 days&lt;br&gt;&lt;br&gt;Beginning of 11th - 15th year 30 days&lt;br&gt;&lt;br&gt;Beginning of 16th + years 35 days&lt;br&gt;&lt;br&gt;&lt;strong&gt;Pension Plan&lt;/strong&gt; - PTSC retirement plan is the Public Employees' Retirement System (PERS). Vesting is five (5) years. Minimum retirement age is 52, based on the 2% at 62 formula.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Other Benefits&lt;/strong&gt; : Transportation passes for employees and/or eligible dependents; Medicare; Tuition reimbursement; credit union membership; SDI; Deferred Compensation Plan; 401(K) Thrift plan; EAP; Medical and Dependent Care Flexible Spending Accounts; Flexible work schedules; and Jury Duty Pay.&lt;br&gt;&lt;br&gt;

Los Angeles Metro

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