Logo of Huzzle
Logo of Niantic, Inc.

Niantic, Inc.

Building technologies and ideas that move us as the leaders in Augmented Reality

San Francisco, CA, US







Founded year




Mission & purpose

Niantic Labs is a technology company that specializes in augmented reality (AR) experiences and location-based games. Their ultimate mission is to combine the virtual and real worlds to encourage exploration, social interaction, and physical activity. Niantic is best known for developing popular mobile games like Pokémon GO, Ingress, and Harry Potter: Wizards Unite, where players use their smartphones to interact with digital elements superimposed on the real world. The company's purpose is to create engaging and innovative AR experiences that promote outdoor activity, community engagement, and shared adventures, fostering a sense of exploration and connection among players.

Culture & values

Start with a worthy goal

We seek to build products that inspire people to see the world differently and to move, explore, and enjoy it together, using technology to enrich the lives of our users through exploration, exercise, and social interaction.

Invite everyone on board

We want to create the best products. Doing that requires the best ideas from a diverse team — and those ideas will only emerge if we provide a safe and supportive environment where those different points of view can be shared.

Lead from the front

We know that the best way for our leaders to inspire our teams is to be willing to roll up our sleeves and do whatever it takes to help the team and the company succeed.

Set waypoints, and then stay on course

We welcome healthy debate that is supported by data and logic. Once we make a decision (often by consensus, or by a group leader when needed) we commit to it 100% so that we can move forward with speed and confidence to the next waypoint.

Speak the truth, to serve the mission

We speak the truth to serve a constructive purpose, useful to the company and our goals. We don’t support speech which is cynical, untrue, or designed to harm others.

See it through

We know accountability comes from finishing the job, not simply responding to email. When someone at Niantic says “I’ve got this,” you know they will see it all the way through.

Weather storms

We won’t always succeed, and that’s OK. When we fail, we look for how to improve, not who to blame.

Summit mountains

We recognize we’re taking on massive challenges that will bring us into competition with some of the largest and most powerful companies in the world. We are motivated by knowing that focus, agility, and perseverance are our advantages, even against the most formidable competition.