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Nielsen

Powering a better media future for all people

675 6th Ave, New York, NY 10011, US

Website

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10,001+

Employees

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Entertainment & Media

Industry

Mission & purpose

Nielsen is a global measurement and data analytics company that provides insights and intelligence to businesses in various industries. They specialise in collecting and analysing data related to consumer behaviour, media consumption, and market trends. Nielsen's ultimate mission is to provide clients with a comprehensive understanding of consumer preferences and market dynamics to drive informed decision-making. Their purpose is to help businesses navigate the rapidly changing marketplace by offering data-driven insights that optimise marketing strategies, improve product development, and drive business growth. Nielsen aims to be a trusted source of accurate and actionable data, empowering their clients to adapt to market shifts, identify growth opportunities, and build strong connections with their target audience. By leveraging their expertise in data analytics, Nielsen supports businesses in making data-backed decisions that lead to competitive advantage and sustainable success.

Culture & values

Diversity, equity & inclusion

Celebrating every voice to drive growth.

Responsibility & sustainability

Making a positive impact where we live and serve.

Privacy

Committing to transparency and user choice.

Innovation

Investing in businesses that move the media forward.

Public policy

Improving citizenship through positive engagement.