schuh

Mission

Born in Edinburgh in 1981, schuh was launched with a name that no one could pronounce; shoes that no one liked and and a retail experience that no one had seen before. We were different. Our early success was down to celebrating those differences and shaking up the conventional ‘shoe shop’ by challenging the carpeted shop floor, 50 shades of brown, and the toe-pinching world of family run shoe shops. schuh wasn’t a shoe shop, it was a fashion store that sold shoes. The volume of stock and the variety of colours packed into the smallest spaces created something previously never seen in the footwear market. People soon knew how to pronounce the name, they started loving our shoes and the opportunity to express themselves through what they put on their feet. Fast forward a few years and we have stores throughout the UK, Ireland and the Channel Islands with a phenomenal online business. What hasn’t changed is our independent spirit, our belief and doing things differently and allowing everyone to express themselves through their shoes. schuh is now recognised as one of the most loved and most innovative retailers around and that’s thanks to all the great people that make us, schuh.