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Logo of Soko Glam

Soko Glam

Only Good (Skin) Days Ahead

New York, NY







Founded year


Fashion & Arts


Mission & purpose

Soko Glam is your most trusted online beauty shop and lifestyle brand, with the best selection of Korean beauty products and content. Based in New York City, the Soko Glam team travels to Seoul regularly to scour the Korean skin care and makeup market, consult industry/product experts, and meet tastemakers to bring back a selection of beauty products that are truly tried, used, and trusted by Korean women. Soko Glam's Co-Founder and Curator is Charlotte Cho, who is (among other awesome things) a board certified esthetician, and the author of The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin and The Little Book of Jeong. She personally tests and reviews every single product before it is selected for the Soko Glam community. Soko Glam launched in 2012 and is the pioneer in K-Beauty in the U.S. and one of the fastest growing brands in New York City. Known for popularizing the 10-Step Korean Skin Care Routine, Soko Glam has been featured in major publications including The New York Times, Vogue, Elle, Allure, Into The Gloss, Bloomberg, Refinery29, and more, helping millions adapt the Korean “skin-first” philosophy to their daily routine. Here at Soko Glam, we are a lean team that packs a BIG punch. We move fast, smart, and like to think outside the box - challenging the status quo. We do things differently, pioneer the way, and continue to innovate at every stage of our company. We're obsessed with providing our community with a personal, trustworthy, amazing experience. Our Mission: To help all people believe there are only good (skin) days ahead