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Logo of Wolf & Badger

Wolf & Badger

The B Corp destination to discover independent, ethical & unique brands worldwide 🌎 Discover stores in LDN, NYC & LA

Kings Cross, London







Founded year


Retail & Consumer Goods


Mission & purpose

Wolf & Badger is a retail platform that curates and showcases independent and emerging designers, offering a unique selection of fashion, accessories, and lifestyle products. Their ultimate mission is to provide a platform for independent designers to reach a global audience and for customers to discover and connect with unique, high-quality, and ethically produced items. Wolf & Badger's purpose is to support and promote independent design, fostering a community that values creativity, craftsmanship, and sustainability. By bridging the gap between independent designers and consumers, they contribute to a more diverse and conscious retail landscape, aligning with the growing demand for individuality and sustainable consumer choices.

Culture & values

Happy Worker

Workers are paid at least the national minimum wage and the brand is transparent in disclosing all their direct suppliers. The worker's labour rights are respected; no child labour or human trafficking is involved in the production of the collection; the manufacturer is compliant with all local health and safety regulations.

No Nasties

No parabens, SLS, petroleum, mineral oil, phthalates, formaldehyde or synthetic fragrances are used in any of the products in this collection.

Cruelty Free

The products and constituent ingredients in this collection are not tested on animals.

Re/Upcycled Materials

The products in this collection are made with at least 50% recycled or upcycled materials.

Charitable Donation

At least 1% of this brand’s sales go to a charity partner.


Alternative materials/ingredients have been used where an animal product would normally be used.

Responsible Packaging

All packaging in this collection is either biodegradable, compostable or made of recycled materials.

Carbon Reduction

This brand is reducing its carbon footprint either through offsetting or operational reduction strategies.

Preferred Animal Materials

This brand has sourced animal materials that are either traceable to farm level, third-party certified by an animal welfare standard or recycled in origin.

Non Toxic Dyes

The materials in this collection are free from AZO dyes and phthalates.

Skilled Artisan

This collection is entirely made in the designer’s studio and/or by an artisan collective, and/or seeks to preserve traditional handicraft techniques.


The material or ingredients in this collection are at least 80% derived from organic farming.

Natural Materials

At least 90% of ingredients or materials in this collection are derived from natural, non-synthetic sources.

Ethical Leader

This brand is a sustainability leader, incorporating environmental and social impact into all decision making and practices.

Independent Brand

All brands are independently owned by the designer themselves.