To be FOCUSED as expert retailers, with a customer-centric approach on travellers, while creating synergies through integrated systems.

To be GLOBAL, with respect to countries, locations and networks and to generate global value through our local know-how and local market management.

To DELIVER solid financial performance for our shareholders through operational excellence, by leveraging our robust operating model on our capabilities to consistently innovate.

To be SOLID in line with our Swiss heritage, which stands for stability, solvency, quality and the attention to detail.

World Duty Free operates retail stores in airports, offering travellers a wide range of duty-free products, including cosmetics, fragrances, alcohol, tobacco, confectionery, and luxury goods. Their mission is to enhance the travel experience by providing high-quality products at competitive prices in convenient locations. They aim to deliver exceptional customer service and create a pleasant shopping environment for travellers. Through their extensive product selection and commitment to excellence, World Duty Free seeks to make travelling more enjoyable and accessible.

World Duty Free - WDF

Culture & values

To be FOCUSED as expert retailers, with a customer-centric approach on travellers, while creating synergies through integrated systems.

To be GLOBAL, with respect to countries, locations and networks and to generate global value through our local know-how and local market management.

To DELIVER solid financial performance for our shareholders through operational excellence, by leveraging our robust operating model on our capabilities to consistently innovate.

To be SOLID in line with our Swiss heritage, which stands for stability, solvency, quality and the attention to detail.