Logo of Huzzle

Internship

Account Based Marketing Intern

Logo of  Cloudflare

Cloudflare

•

19d ago

🚀 Off-cycle Internship

London

⌛ Closed
Applications are closed

Off-cycle Internship

Marketing•London

Description

  • Cloudflare is looking for an Account Based Marketing (ABM) Insights guru to work alongside our ABM team to provide insights on key industry verticals and key accounts we are looking to penetrate. The individual must have a curious and creative mindset and some experience and motivation of learning about B2B Account Based Marketing and how insights play a pivotal role in providing hooks for messaging and content for key personas and accounts to accelerate engagement.

Requirements

  • Currently enrolled in a relevant undergraduate or graduate programs around Marketing, Business, Journalism, English etc.
  • Strong research skills with the ability to gather, analyze, and synthesize information from various sources.
  • Excellent written and verbal communication skills, with a keen attention to detail.
  • Proficiency in utilizing online research tools, databases, and CRM systems.
  • A proactive and self-motivated approach with the ability to work independently and as part of a team.
  • Familiarity with cybersecurity, networking, or cloud computing concepts is a plus.

Education requirements

Currently Studying
Undergraduate

Area of Responsibilities

Marketing

Responsibilities

  • Verticals/Industry Research:
  • Conduct research on specific industry verticals aligned with our 1:Few ABM Programmes.
  • Gather insights into the unique challenges, trends, and opportunities within each vertical.
  • Identify key players, competitors, and emerging technologies relevant to the target verticals.
  • Provide regular and comprehensive reports and summaries of findings to inform messaging and content strategies.
  • Key Accounts Analysis:
  • Collaborate with the Head of ABM / sales and marketing teams to identify priority key accounts.
  • Conduct detailed research on the organizational structure, transformational plans, pain points, people movement and technology landscape of each key account.
  • Identify key decision-makers, influencers, and stakeholders within the target accounts.
  • Compile profiles and insights for each key account to facilitate personalized engagement strategies.
  • Stay tuned on news and information we can leverage to penetrate the account.
  • Messaging and Content Support:
  • Utilize research findings to inform the development of messaging frameworks tailored to specific verticals and key accounts for marketing, BDR and Sales.
  • Collaborate with cross functional teams including the content and creative teams to ensure content accuracy, relevance, and effectiveness.

Details

Work type

Full time

Work mode

office

Location

London