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AI & SEO Content Optimization Intern

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HP

10d ago

  • Internship
    Full-time
    Summer Internship
  • Data
    IT & Cybersecurity
  • Spring

AI generated summary

  • You must be enrolled in a four-year college, skilled in data analysis and SEO, interested in GenAI and content marketing, with strong communication skills and teamwork ability.
  • You will optimize content for SEO using AI, conduct keyword research, analyze search intent, develop AI tools, monitor content performance, and create reports to enhance content strategies.

Requirements

  • Currently enrolled in a four-year college and returning to school following the internship.
  • Proficiency in data analysis and analytics tools (e.g., Excel, Adobe or Google Analytics).
  • Working knowledge of SEO concepts and modern search engine ranking algorithms.
  • Strong interest in GenAI, digital content production, and demand generation marketing.
  • Demonstrated interest in AI through recent courses, school projects, or self-learning.
  • Ability to work effectively in a fast-paced, team-oriented environment.
  • Exhibits clear and concise written and verbal communication.

Responsibilities

  • Collaborate with a dynamic team to develop and implement AI-driven strategies that optimize content creation for SEO, with a focus on improving search relevance in commercial engines like Google and ecommerce internal search platforms.
  • Assist in the integration of Generative AI (GenAI) to automate and enhance content creation processes to match the relevancy of customer searches and trending topics.
  • Assist in implementing and fine-tuning advanced NLP models for content optimization.
  • Conduct extensive keyword research and analyze search intent patterns to help optimize category/product content strategies for organic search and onsite search.
  • Work on the development of new AI tools to better understand and predict SEO content performance in commercial search engines like Google across countries and regions.
  • Participate in developing key evaluation metrics for GenAI content performance.
  • Help monitor and analyze the performance of AI-generated content and make adjustments to improve search visibility and click engagement rate.
  • Support in the creation of custom reports and extract meaningful insights to help refine AI content strategies based on data-driven results.

FAQs

What is the location of the internship?

The internship is located in Houston, Texas.

Will HP provide work authorization sponsorship for this internship?

No, HP will not offer work authorization sponsorship in the future for this internship or any conversion to a full-time role.

Is this internship paid?

Yes, this is a paid internship with a pay range of $23 to $28 per hour.

What is the duration of the internship program?

The internship program lasts for 12 weeks.

Are there any benefits offered to interns?

Yes, HP offers a comprehensive benefits package for interns working at least 20 hours weekly, including health insurance, dental insurance, vision insurance, and more.

What are the preferred majors for candidates applying for this internship?

Preferred majors include Data Science, Computer Science, Information Technology, Software Engineering, Robotics Engineering, Marketing Automation, and Artificial Intelligence / Machine Learning.

What skills are required for this internship?

Required skills include proficiency in data analysis and analytics tools, working knowledge of SEO concepts, and a strong interest in GenAI and digital content production.

Is there an emphasis on diversity and inclusion in the hiring process?

Yes, candidates who identify with historically underrepresented groups in the technology sector are encouraged to apply.

What type of projects can interns expect to work on?

Interns can expect to work on AI-driven strategies for content optimization, keyword research, developing AI tools for SEO, and analyzing content performance.

Is prior experience in AI or machine learning necessary to apply?

While prior experience is preferred, demonstrated interest and coursework in AI, ML, or related fields are encouraged for applicants.

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HP

Technology
Industry
10,001+
Employees

Mission & Purpose

Our vision is to create a world where innovation drives extraordinary contributions to humanity. This vision guides everything we do, how we do it, and why we do it. Our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire our vision and we are doing everything in our power across climate action, human rights, and digital equity to make it so. We believe thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.