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Internship

• Starts May 6

Behavioral Sciences Intern - Summer 2024 Inkternship

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MullenLowe U.S.

17d ago

🚀 Summer Internship

Boston +2

AI generated summary

  • You need a bachelor’s degree or relevant work experience, interest in data analysis for marketing strategies, familiarity with social listening tools, advanced Excel skills, strong communication and organizational abilities, curiosity in the advertising industry, and the ability to work in a fast-paced environment.
  • You analyze social data, develop marketing strategies, collaborate with teams, and generate innovative ideas to drive growth and improve customer experience.

Summer Internship

Business, Operations & Strategy, ScienceBoston, Los Angeles, New York

Description

  • The MullenLowe Behavioral Sciences group applies analytic rigor and data-driven insight to guide the development and execution of marketing strategies for clients. Specifically, we develop strategic campaign methodologies and performance insights to inform planning/strategy, maximize marketing ROI across channels, and leverage behavioral data to ensure all work is consumer centric. We seek entrepreneurial individuals with a background in marketing performance analysis, social media analysis and a passion for translating data into actionable insight. The Behavioral Sciences Intern will play a key role in social media analytics/reporting, social listening, and consumer journey/insight development across client engagements.

Requirements

  • Education: Bachelor’s degree preferred or in progress; or equivalent work experience.
  • Experience: Previous experience or internship in advertising, consulting, market research or related field preferred.
  • Must be available to work internship dates of 6/7/2023 - 8/11/2023.
  • Interest in using advanced data analysis and research to uncover hidden insights that inform new marketing strategies for clients
  • Experience with social listening and analytics tools like Crimson Hexagon, Netbase, Facebook Insights, Google Analytics.
  • Fluent in using Microsoft Excel for data manipulation and analysis. Advanced formulas and automating of Excel tasks preferred.
  • Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.), Google G-Suite applications and Keynote.
  • Communication: strong written and verbal communication required
  • Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment, close attention to detail, and ability to think critically.
  • Proactive, entrepreneurial spirt.
  • Curiosity and interest in the advertising/marketing industry.

Education requirements

Currently Studying
Bachelors

Area of Responsibilities

Business, Operations & Strategy
Science

Responsibilities

  • Develops a basic understanding of client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs.
  • Gleans actionable insights from social data to inform social campaign optimization and reporting.
  • Assists with developing and measuring marketing in collaboration with brand planning, creative, and media teams to build robust marketing strategies and in-market programs for clients.
  • Generates new ideas that grow market share, improve customer experience and drive growth.
  • Exhibits an ability to revise tactics to support changing business strategies and direction.
  • Focuses on application rather than theory and eager to dive into tinkering, creating, testing and reiterating solutions.
  • Other duties as assigned

Details

Work type

Full time

Work mode

hybrid

Start date

May 6, 2024

Location

Boston, Los Angeles, New York