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Client Management in Paid Performance Intern (6 Month Internship) - Havas Platformer

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Havas

Mar 26

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • Media & Journalism
  • London

Requirements

  • Proficiency in MS PowerPoint, Word, and Excel.
  • Interest in, and understanding of, digital media.
  • Good numeracy skills and comfortable working in spreadsheets.
  • Excellent time-management skills and the ability to prioritise workload.
  • Ability to work under pressure and fastidious attention to detail.
  • A strong written and verbal communicator.
  • A high energy, positive, can-do person who is always looking for ways to improve what we do.
  • A hunger to learn.
  • Desirable, (not essential)- previous experience in performance media

Responsibilities

  • On the 6 month programme, you'll:
  • Work with two of the most recognisable brands in the world - one in the automotive sector and one in entertainment. PPC is a critical channel for both of these businesses, so there are multi­ million pound budgets you will be helping to manage to effectively deliver against ambitious growth targets.
  • Support with analysis, campaign implementation, optimisation, delivery, and evaluation of PPC campaigns.
  • Along with your line manager and the senior executive in the team, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for this client.
  • Havas will provide all the training and support you will need to succeed in this role and will map out a clear development path for you when you join the team.
  • Create and manage PPC campaigns to effectively deliver client objectives and targets.
  • Ad copy creation, development, testing, optimisation, automation, and personalisation.
  • Optimisation campaigns across multiple formats, including search, Performance Max, and possibly YouTube further down the line.
  • Deliver against PPC best practice on your clients, specifically, improving the quality of campaign delivery, innovation, and automation.
  • Manage daily spend through manual, automated and machine learning led bid optimisation, in line with targets and monthly budgets.
  • Use search and bid management tools to manage and optimise campaigns.
  • Implement tracking requirements across paid performance campaigns.
  • Support in the development forecasting and testing plans for clients.
  • Put forward innovative test ideas to drive performance improvements.
  • Monitor and analyse campaigns to deliver rich insight to clients and drive optimisation.
  • Report on a weekly, monthly, and quarterly basis.
  • In time and following training, attending client calls/meetings to discuss performance.
  • Monitor and analyse competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients.
  • Nurture and grow strong relationships with relevant day to day client stakeholders.
  • Be comfortable reporting any concerns with management if you believe escalation is required.
  • Keep up to date with the latest changes in the paid landscape to ensure your knowledge is always relevant and cutting edge.
  • Training and Development sessions
  • Communication
  • Productivity
  • Career Development
  • Diversity, Equity & Inclusion
  • Networking
  • Industry Insights
  • Group Projects

Havas

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

Havas is a company that operates in the advertising and communications industry, offering a range of services such as advertising, marketing, media planning, and digital solutions. Their ultimate goal is to provide innovative and effective strategies to help businesses build strong brands, connect with their target audiences, and drive growth. Havas's purpose revolves around delivering creative and impactful marketing approaches, utilising data and technology to enhance engagement, and ultimately supporting their clients in achieving their communication and business objectives. Through their expertise, Havas aims to create compelling narratives and meaningful connections between brands and consumers.

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