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Customer Experience Strategy and Insights Intern

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Porsche AG

2mo ago

  • Internship
    Full-time
    Placement Program
  • Data
    Marketing
  • Atlanta

AI generated summary

  • You must have a relevant degree, 1+ year in market research, strong analysis skills, experience with Qualtrics and statistical software, and proficiency in Excel and PowerPoint.
  • You will manage market research projects, update databases, create surveys, analyze feedback, support cross-departmental research, identify vendors, and assist with reporting and data analysis.

Requirements

  • B.A. / B.S. degree or higher in a discipline related to marketing, data analytics, or business (completed or in progress)
  • 1+ year experience in market research, preferably for an OEM, agency or service provider to the automotive industry
  • 1+ years year experience in basic market research techniques, such as running crosstabs, coding verbatim, etc.
  • Experience managing databases preferred
  • Understanding of various market research methodologies, including quantitative and qualitative techniques (i.e. focus groups, usability testing, conjoint, etc.)
  • Proven ability with comprehensive results analysis and statistical disciplines.
  • Minimum of 1 year experience using Qualtrics, experience managing Qualtrics Directory strongly preferred
  • CRM background strongly preferred
  • Strong analysis skills with the ability to prepare, analyze and explain data and research results
  • Strong eye for detail
  • Strong organizational skills
  • Ability to work with large data sets in Excel, knowledge of Pivot Tables strongly preferred
  • Strong knowledge of PowerPoint required
  • Polished presentation skills
  • Ability to communicate effectively to senior management, external companies, consultants and customers
  • Experience with SPSS or other statistical software required
  • Ability to work in a fast-paced environment on multiple projects with varying deadlines
  • Must be able to lift 15 pounds at times.
  • While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
  • Must be able to effectively work and complete tasks in an open office/noisy environment.

Responsibilities

  • Support multiple market research projects and activities simultaneously utilizing the customer research panel
  • With the guidance of the Customer Insights Specialist, manage and update the customer research panel database on an ongoing basis
  • Support with the development of insightful surveys and questionnaires
  • Analyze customer feedback and survey results
  • Support all Porsche departments in the development, implementation and creation of effective market research programs aligned with the overall Porsche customer and business strategies
  • Support the Customer Insights Manager and Customer Insights Specialist with all US research activities and programs
  • Identify potential vendors and technologies for future research projects
  • Create, field, and analyze customer surveys through Qualtrics
  • Support the Customer Insights & Strategy Business Analyst with any development needs; including our internal Porsche Center intranet and reporting platform
  • Support the Customer Insights & Strategy Business Analyst with reporting management and data analysis

FAQs

What is the duration of the internship?

The internship duration is from September 02, 2025, to March 06, 2026.

Where is the internship located?

The internship is located in Atlanta.

What will be the primary focus of the Customer Experience Strategy and Insights Intern?

The primary focus will be on strengthening market research and data analysis skills while supporting the operation and development of multiple customer projects for Porsche Cars North America.

What qualifications are required for this internship?

Applicants should have a B.A. / B.S. degree or higher in a discipline related to marketing, data analytics, or business. Additionally, 1+ year of experience in market research and basic market research techniques is preferred.

Is international candidates' acceptance allowed for this position?

Yes, international candidates are accepted for this position.

What types of skills are essential for this internship?

Essential skills include strong analysis abilities, attention to detail, organizational skills, proficiency in Excel and PowerPoint, effective communication, and experience with SPSS or other statistical software.

What is the hourly pay range for this internship?

The hourly pay range for this role is between $18 and $20.

Will there be travel required for this internship?

Yes, the position requires less than 10% travel.

What software or tools should the intern be proficient in?

The intern should have experience using Qualtrics for survey management and data analysis, as well as proficiency in Excel, especially with Pivot Tables, and knowledge of SPSS or other statistical software.

Is experience in customer relationship management (CRM) encouraged?

Yes, a CRM background is strongly preferred for applicants.

How will the intern contribute to market research projects?

The intern will support multiple market research projects, manage the customer research panel database, develop surveys, analyze feedback and results, and assist with reporting and data analysis.

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Porsche AG

Driven by Dreams

Automotive
Industry
10,001+
Employees
1931
Founded Year

Mission & Purpose

“In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.“ This quote from Ferry Porsche gets to the heart of everything that makes Porsche what it is. It has been our guiding star – for more than 70 years. With commitment, passion and enthusiasm, we strive for the best solution every day. We courageously go new and untested ways. With entrepreneurial pioneering spirit, we make unique, sustainable solutions possible. We love challenges, act quickly and always act respectfully and fair for people and the environment. At Porsche, the focus is on the cohesion and teamwork of our employees. Because if you want others'​ hearts to beat faster, you have to carry your own in the right place. Developing the technology of tomorrow. Always surpassing yourself. Working at Porsche offers many challenges. What might it be like? On our website www.porsche.com/careers you can get insights into the Porsche working environment and experience first-hand what makes working at Porsche so fascinating.

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