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Digital Marketing and Analytics Intern

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JLR

9d ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Mahwah

AI generated summary

  • You should be pursuing or recently completed a relevant degree, have strong analytical skills, familiarity with digital tools, excellent communication, and be eager to learn in a fast-paced environment.
  • You will assist with website updates, media planning, campaign optimization, CRM analysis, dashboard maintenance, market research, A/B testing, and creative brainstorming while tracking KPIs and industry trends.

Requirements

  • Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, or a related field.
  • Enrolled in a college/university degreed program in the Fall of 2025.
  • Strong analytical skills and a passion for interpreting data to drive decisions.
  • Familiarity with digital marketing tools (e.g., Google Analytics, CRM platforms, social media ad managers).
  • Excellent communication and organizational skills with attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency in Microsoft Excel or Google Sheets; experience with data visualization tools is a plus.
  • A proactive attitude and eagerness to learn and grow in the digital marketing field.

Responsibilities

  • Assist with website updates and enhancements to improve user experience and drive conversions.
  • Support media planning and campaign execution, including audience targeting and performance tracking.
  • Collaborate with the performance marketing team to monitor and optimize paid search, social media, and display advertising campaigns.
  • Analyze CRM data to identify trends, opportunities for personalization, and lifecycle marketing improvements.
  • Generate insights from analytics platforms (e.g., Google Analytics, Adobe Analytics) to measure channel performance and identify optimization opportunities.
  • Help develop and maintain dashboards and reports to track key performance indicators (KPIs) across digital marketing channels.
  • Conduct market research and competitive analysis to inform strategy and decision-making.
  • Assist with A/B testing initiatives to improve content, design, and messaging across platforms.
  • Participate in brainstorming sessions to develop creative marketing ideas and strategies.
  • Stay updated on industry trends and emerging tools to enhance digital marketing efforts.

FAQs

What is the duration of the internship?

The duration of the internship is typically aligned with the academic calendar, focusing on students entering their junior or senior year or currently in graduate school.

Is this internship paid?

Yes, the internship offers a salary of $18 per hour.

What type of projects will I be working on as an intern?

You will work on projects related to website management, media planning, performance marketing, CRM analysis, and more, focusing on optimizing the customer journey through data-driven insights.

Are there opportunities for personal growth during the internship?

Yes, the internship program is designed for personal growth and development, providing hands-on experience in digital marketing and analytics.

What qualifications are needed to apply for the internship?

You should be currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, or a related field, and be enrolled in a college/university degree program in the Fall of 2025.

Will interns have the opportunity to collaborate with other teams?

Yes, you will collaborate cross-functionally as part of the team to optimize strategies and improve customer experiences.

Is there a requirement for prior experience in digital marketing tools?

Familiarity with digital marketing tools, such as Google Analytics and CRM platforms, is preferred, but not necessarily required.

Are there any specific software skills required for this internship?

Proficiency in Microsoft Excel or Google Sheets is required, and experience with data visualization tools is considered a plus.

What kind of work environment can I expect at JLR?

You can expect a dynamic, fast-paced work environment that values teamwork, inclusivity, and personal growth.

How do you support diversity and inclusion in the workplace?

JLR is committed to fostering a diverse and inclusive culture representative of its global customer base, ensuring every team member can bring their authentic self to work.

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JLR

See us reimagine the future of modern luxury by design through our two, distinct British brands.

Automotive
Industry
10,001+
Employees
1922
Founded Year

Mission & Purpose

Jaguar Land Rover is a company that operates in the automotive industry, specialising in the design, manufacture, and sale of luxury cars and SUVs under the Jaguar and Land Rover brands. Their ultimate goal is to deliver premium, innovative, and sustainable vehicles that provide exceptional driving experiences. Jaguar Land Rover's purpose revolves around creating vehicles that combine cutting-edge technology, distinctive design, and environmental responsibility, meeting the needs and desires of their customers while contributing to a more sustainable future. Through their commitment to excellence and innovation, they aim to lead in the luxury automotive market, setting new standards for performance, design, and sustainability.

Benefits

  • Holiday Entitlement

    Everyone starts with at least 25 days holiday entitlement which increases after 5 years of service.

  • Pension Scheme

    Our competitive pension plan also provides financial benefits to employees and their families in the event of permanent disability or death in company service.

  • Flexible working and Family friendly policies

    We've thought about how best to enable the ideal work/life balance and so have in place a range of family-friendly policies.

  • Employee Offers

    We offer a wide range of deals and discounts from various retailers.

  • Volunteering opportunities

    We support 16 hours paid community volunteering per year.

  • Digicare

    Our employees in the UK have access to three virtual GP appointments, six mental health appointments, six nutritionist appointments, two second medical opinions, and annual health check.

  • Health and Wellbeing

    Some employees can access voluntary health cash plans or private medical insurance. Our Employee Assistance Programme (EAP) offers a free and confidential service to all employees.

  • Other benefits

    These include bonus payment opportunities for some employees, childcare vouchers, a cycle to work scheme and long service awards.