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Digital Marketing Assistant

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Cala Group Limited

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing

AI generated summary

  • You need a marketing degree or relevant experience, strong planning skills, proficiency in Microsoft Office, good communication skills, and a UK driving licence with car access.
  • You will manage online property listings, assist with website updates, create engaging content, analyze competitors, monitor SEO, and support offline marketing efforts.

Requirements

  • Ideally you will have a degree in Marketing or similar, although experience of working in a busy office environment in a role with an digital marketing focus would also make you an applicable candidate.
  • Enthusiastic with the ability to act on your own initiative, you will have excellent planning and organisational skills, and be able to prioritise your own workload.
  • You must have practical experience of Microsoft Office packages and excellent written, listening and verbal communication skills.
  • You should have a full UK driving licence and access to a car.

Responsibilities

  • assisting with the setup of new developments and home releases online
  • general management of the website
  • online property listings
  • email and SMS communications
  • digital and social creative (paid and organic)
  • keeping all digital assets accurate and engaging
  • liaising with marketing and media agencies
  • conducting competitor analysis
  • creating online content which is highly targeted and visual
  • running reports and keeping on top of new online approaches that could strengthen our online presence
  • suggesting new content or creative routes
  • strengthening our organic SEO
  • regularly monitoring success of our online activities
  • including weekly performance reviews using analytic packages
  • providing general wider marketing support for any other offline marketing and PR activities as required

FAQs

What will my main responsibilities be as a Digital Marketing Assistant?

Your main responsibilities will include assisting with the setup of new developments and home releases online, managing the website, online property listings, email and SMS communications, digital and social creative (paid and organic), and ensuring all digital assets are accurate and engaging.

What qualifications are preferred for this role?

Ideally, you will have a degree in Marketing or a similar field, although relevant experience in a busy office environment with a digital marketing focus is also acceptable.

Is previous experience in digital marketing required for this position?

While prior experience in digital marketing is preferred, it is not strictly required. A keen willingness to learn and a positive attitude are highly valued.

How important are organizational skills for this role?

Organizational skills are essential for this role, as the position is deadline-driven and requires the ability to prioritize your own workload effectively.

Will I need to liaise with external agencies?

Yes, you will be required to liaise with marketing and media agencies, as well as conduct competitor analysis to create targeted online content.

Do I need to have my own transportation for this role?

Yes, a full UK driving licence and access to a car are required for this position.

What tools or software should I be familiar with for this job?

You should have practical experience with Microsoft Office packages, and familiarity with analytic tools for tracking online performance will be beneficial.

Is there a focus on SEO in this role?

Yes, strengthening organic SEO is a key responsibility of the Digital Marketing Assistant.

Does the company promote diversity and inclusion?

Yes, the Cala Group values diverse teams and strives to create an inclusive work environment where everyone can feel comfortable being themselves.

Can I expect opportunities for personal growth within the company?

Absolutely, Cala aims to provide an environment for meaningful work and personal growth, with a goal to be the favored employer in the industry.

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Cala Group Limited

Building aspirational homes in sought-after locations across the UK.

Real Estate
Industry
501-1000
Employees
1875
Founded Year

Mission & Purpose

Cala Homes is one of the UK’s leading homebuilders with a strong heritage in designing and building sustainable new communities across Scotland, the Midlands and the South East of England. With a design-led approach, we create aspirational homes for everyone from first time buyers to downsizers, as well as partnering with local authorities and registered providers to deliver much-need affordable housing. We believe in collaborative development, working with landowners, planners and local communities on development proposals and we add long-term value to local communities through contributions to new services, facilities and infrastructure. We also support hundreds of local charities and good causes every year through our national community bursary initiative and local sponsorship. Our customers are at the heart of everything we do and we have an independent 5-star rating for customer service from the Home Builders Federation . Our focus at Cala is on building a strong and sustainable business that provides exciting career opportunities for our people, contributes to the communities in which we build and leaves a lasting legacy for future generations to come.