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Digital Marketing Summer Internship 2024

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Cardiff

AI generated summary

  • The ideal candidate for the Digital Marketing Summer Internship 2024 at Legal & General should have a 2:1 degree in any discipline (preferably marketing or a related field), excellent communication skills, strong attention to detail, an analytical mindset, be highly organized, flexible, a team-player, eager to learn, have competent IT skills, and a passion for websites and delivering optimized digital customer experiences. The role will be based in Cardiff with a mix of remote and office work.
  • The Digital Marketing Summer Intern will support digital excellence, update web content, monitor performance, analyze data, learn CRO and SEO, work with partners and stakeholders, and provide meaningful insights.

Requirements

  • Straightforward - doing what we say and saying what we mean
  • Collaborative - working together constructively
  • Purposeful – working with pace and energy
  • We’re not expecting prior industry experience, but we’ll want to see that you have the tools to develop quickly. These include:
  • 2:1 Degree (any discipline); however a degree in marketing or a related field would be advantageous
  • You will be in your penultimate year of University (i.e. graduating in 2025)
  • Excellent written and verbal communication skills as well as strong attention to detail
  • Analytical mind-set
  • Highly organised with the ability to prioritise effectively; you are someone who thrives in a fast paced environment
  • Flexible and a team-player
  • Curiosity and an eagerness to learn
  • Competent IT skills, including Microsoft Excel and PowerPoint
  • Ideally you will have a passion for websites and bring a creative approach; able to deliver optimised digital customer experiences in line with the company’s wider strategy.
  • The role will be based in Cardiff and will involve a flexible working approach whereby you split your time between working from home and the office.

Responsibilities

  • Support the delivery of digital excellence across the Legal & General digital platforms.
  • Deliver key website content updates such as publishing new webpages, editing existing content and ensuring that web content is fit for purpose and aligns with our marketing.
  • Support webpage design across mobile and desktop using UX principles and best practice.
  • Monitor and report website performance using tools such as Adobe Analytics, data visualisation, heat maps, session recordings and usability testing.
  • Undertake web analysis projects to identify key insights and provide recommendations for improvement. Support the introduction of these recommendations to improve digital customer experience.
  • Learn and apply the basics of Conversion Rate Optimisation and Search Engine Optimisation
  • Work with digital agency partners and tools to ensure our team is maximising the support available and adding value to the wider business.
  • Shadow and work with the senior team to liaise with wider stakeholders, support projects and provide meaningful insight.

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Finance
Industry
5001-10,000
Employees
1836
Founded Year

Mission & Purpose

Established in 1836, we are one of the UK’s leading financial services groups and a major global investor, with international businesses in the US, Europe, Middle East and Asia. With over £1 trillion in total assets under management, we are the UK’s largest investment manager for corporate pension schemes and a UK market leader in pensions de-risking, life insurance, workplace pensions and retirement income. We have also invested over £20 billion in direct investments such as homes, urban regeneration, clean energy and small business finance. Through nearly two centuries of rapid change, we’ve been there, improving the lives of our customers, and building a better society for the long term.