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Direct Marketing Associate (Intern)

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • Sales & Business Development
    Marketing
  • Pittsburgh

Requirements

  • - Bachelor’s degree in Marketing, Digital Marketing, Communications, Sports Management, etc.
  • - Degree earned within the last year
  • - Basic understanding of HTML coding and email marketing
  • - Marketing campaign strategy
  • - Project management in a fast-paced environment
  • - Copywriting (including email subject lines, SMS copy)
  • - Proficiency in Microsoft Programs (Excel, Word, Outlook)
  • - Sports industry and/or retail knowledge a plus
  • - Adobe Photoshop and Dreamweaver knowledge a plus
  • - Excellent communication skills
  • - Exceptional attention to detail
  • - Eagerness to learn and seek opportunity
  • - Team-centric attitude
  • - Willing to go above & beyond
  • - A creative mind
  • - Reliable team member

Responsibilities

  • Play a key role in executing Steelers Marketing Campaigns via direct communication to fans on our various platforms, mainly email.
  • Manage various email marketing initiatives, specifically email development, calendaring, proofing and analysis
  • Ensure external fan communications are thoroughly analyzed to establish goals, and proofed for accuracy prior to deployment
  • Collaborate with internal departments including the Campaigns, Pro Shop, Partnerships, Ticketing, Data & Analytics and Acrisure Stadium to ensure seamless implementation of initiatives
  • Assist the Direct Marketing Specialist in day-to-day tasks
  • Contribute fresh and innovative ideas to enhance campaign effectiveness and create efficiencies within the team
  • Aim to consistently improve deliverability and grow KPIs (opens, clicks, conversions) by testing and measuring performance
  • Actively participate in organizational learning opportunities and gain a comprehensive understanding of the Pittsburgh Steelers
  • Willingness to take on responsibilities beyond the defined role and contribute to the overall success of the Marketing Team & Organization

FAQs

What is the duration of the internship?

The internship is a 2-year program for recent college graduates.

What are the working hours for this internship?

This is a 9-5, hourly position.

What primary marketing platform will the intern primarily focus on?

The intern will primarily focus on executing email marketing campaigns.

Is this position suitable for recent graduates?

Yes, this position is specifically designed for recent college graduates.

What type of degree is required for this internship?

A Bachelor’s degree in Marketing, Digital Marketing, Communications, Sports Management, or a related field is required.

What type of skills are preferred for applicants?

Preferred skills include a basic understanding of HTML coding, marketing campaign strategy, project management, copywriting, and proficiency in Microsoft programs.

Is knowledge of Adobe programs a requirement?

No, but knowledge of Adobe Photoshop and Dreamweaver is considered a plus.

Will any training or learning opportunities be provided?

Yes, interns are expected to actively participate in organizational learning opportunities to gain a comprehensive understanding of the Pittsburgh Steelers.

What qualities are important for success in this role?

Important qualities include excellent communication skills, attention to detail, eagerness to learn, a team-centric attitude, creativity, and reliability.

Is there an opportunity for career advancement at the end of the internship?

The job description does not specify career advancement opportunities, but the 2-year program is designed to provide valuable experience in the marketing field.

World Champions: IX, X, XIII, XIV, XL, XLIII

Entertainment & Media
Industry
501-1000
Employees
1933
Founded Year

Mission & Purpose

The Pittsburgh Steelers are one of the National Football League’s most established franchises, as well as one of the most successful in the league. The Steelers were founded in 1933 by Art Rooney Sr., and are the fifth-oldest franchise in the NFL. The Steelers take pride in being one of only two teams in the NFL to have won six Super Bowl Championships. The Steelers soared to success in the 1970s under Hall of Fame Coach Chuck Noll, winning four of their Super Bowls during a six-year span. The team returned to that dominance in the 2000s, adding two more Super Bowls, one with Coach Bill Cowher and the sixth one under current Coach Mike Tomlin. Consistency, loyalty and a commitment to success on the field and in the community have made the Steelers not just one of the most respected teams in the NFL, but also in all of professional sports.

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