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EA Sports FC Franchise Activation Intern

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Electronic Arts (EA)

28d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Creative Arts & Fashion
  • Lyon
  • 17d left

AI generated summary

  • You must be a current business student, fluent in French and English, passionate about sports, knowledgeable about social media, and proficient in Microsoft Office; Photoshop skills are a plus.
  • You will support marketing operations, adapt materials for the French market, manage PR activities, coordinate partnerships, and track brand performance across campaigns.

Requirements

  • Available to start a full-time internship from January 2025.
  • Eligible to work in Lyon, France, without the need for visa/relocation support
  • Currently enrolled in a Business School or University course +5, with a desired specialisation in Marketing (not a graduate)
  • Fluent French and business level English (the assignment includes frequent and regular exchanges with European marketing teams and development teams at the studio)
  • Passion and knowledge of sport and football
  • Interest in entertainment, influence and video game industry
  • Knowledge of the main social media platforms
  • Proficient use of Microsoft Word, Excel and PowerPoint
  • Photoshop skills or other popular creative software is beneficial
  • Team player

Responsibilities

  • Support the Marketing team in daily operations: Brand Activation, Partnership & Community
  • Work on multiple marketing material adaptation
  • Marketing translations across all EA SPORTS portfolio
  • Adaptation of advertising campaigns: TV, Online, Radio and Print across all EA SPORTS portfolio
  • Adaptation of packaging, product sheets, metadaform and the marketing deck for the French market across all EA SPORTS portfolio
  • Participation in the preparation of briefs for the agencies (PR, talents, creative production), analysis and implementation of the recommendations
  • Work on PR activities: Review our localized official press communications materials across all EA SPORTS portfolio (FC, PGA, Madden, NHL) on average 50 per year + Share information and assets with our agencies
  • Work on Communities activities: collaborate with the French community manager to prep and share relevant information and assets on our owned media channels
  • Participation in clubs' partnerships management
  • Coordination with the departments involved in the product lifecycle (Brand Marketing, Legal, Sales, Retail and Development Studio)
  • Coordination of our EA SPORTS stocks/merchandising platform
  • Implement contests, partnerships, promotions and consumer events or press
  • Track, monitor and manage the marketing brand performances of our local brand activations across the entire lifecycle of our campaign (campaign highlights)

FAQs

What is the duration of the internship?

The internship is temporary and lasts for 6 months.

Where is the internship located?

The internship is located in Lyon, France.

When is the expected start date for the internship?

The internship is expected to start in January 2025.

Is prior experience required for this internship?

No prior experience is explicitly required, but candidates should be currently enrolled in a Business School or University course with a specialization in Marketing.

Is knowledge of other languages required for this role?

Yes, fluency in French and a business-level proficiency in English are required.

What type of tasks will the intern be responsible for?

The intern will support the Marketing team in daily operations, assist with marketing material adaptation, translations, and participate in various marketing and PR activities.

Are there specific skills that are desirable for this internship position?

Yes, desirable skills include a passion for sports and football, interest in the entertainment and video game industry, knowledge of social media platforms, proficiency in Microsoft Word, Excel, and PowerPoint, and familiarity with Photoshop or other creative software.

Can international candidates apply for this internship?

No, candidates must be eligible to work in Lyon, France, without the need for visa or relocation support.

Will the intern have the opportunity to work on real marketing campaigns?

Yes, the intern will participate in the preparation and implementation of marketing and PR campaigns across various media.

What materials need to be submitted for the application?

Candidates should submit an up-to-date CV along with a cover letter in English explaining their interest in the internship and the specific role.

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Electronic Arts (EA)

Entertainment Providers

Technology
Industry
10,001+
Employees

Mission & Purpose

Electronic Arts (EA), is a prominent video game company that specialises in the development and publishing of interactive entertainment software. Their primary focus revolves around creating engaging and immersive gaming experiences across various platforms, including consoles, PC, and mobile devices. EA's overarching goal is to captivate gamers worldwide by producing high-quality games that not only entertain but also connect people through shared digital adventures. They strive to push the boundaries of creativity and innovation in the gaming industry, continually seeking new ways to engage and delight players while fostering a global gaming community.