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Hajimari Intern, International Business Development & Marketing (NARS)

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Shiseido

Dec 7, 2023

Applications are closed

  • Internship
    Full-time
    Starts on Jun 02
    Summer Internship
  • Marketing
    Sales & Business Development
  • New York

Requirements

  • Must be a rising Junior or Senior in college working towards a bachelor’s degree
  • Effective communication skills, attention to detail, and highly organized
  • Energetic, self-motivated, results oriented
  • Flexible and able to function in a fast-paced, safety-first work environment
  • Have a passion for cosmetics, beauty industry and consistently keeping up-to-date with trends 

Responsibilities

  • The International Marketing Intern will support the international team in working with the EMEA, Asia and Americas regions to influence the brand’s strategy in all markets and provide support to the markets for all brand activities. The Intern will help ensure that markets have what they need to drive the business with strong 360˚ marketing activations.
  • NARS is available in over 46 countries worldwide and the international team is responsible for liaising with the Global Brand Holder team on behalf of all markets except the US.
  • Analysis:
  • Collate and share launch recaps for key competitive launches and social media activities, present to relevant stakeholders
  • Inform the product portfolio strategy by consolidating feedback on proposed launches, product discontinuations and sampling programs
  • Monitor competitive activity globally and regularly share findings with the wider team, especially related to competitors’ discounting strategies in the prestige category
  • Assist in the collation on monthly retail reports across all regions and consolidate for senior review.
  • Visual Merchandising:
  • Assist managers with ensuring in-store excellence through timely updates for all assets: video, duratrans, lip and complexion bars etc. Manage the briefing of these updates and ensure delivery to the markets
  • Ensure that final planograms are shared and available on shared platforms
  • Communicate to relevant regions with upcoming global updates to ensure timely execution
  • Product Development:
  • Work with Global Marketing/Product Development/Operations on any region-specific launches or sets across regions
  • Communication:
  • Participate in Regional calls, distribute action points and notes following each call
  • Support:
  • Help manage artwork requests, translation requests, VM briefs, forecasting guidance, retailer.com and brand.com requests from markets to Global
  • Distribute formula samples, shade swatches and forecasting guidelines to markets and garner essential feedback
  • Own product registration mailings to markets that require this process
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Shiseido

BEAUTY INNOVATIONS FOR A BETTER WORLD

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions. Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world. As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. All comments and queries will be responded to in due course.

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