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Intern, Demand Generation

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Workato

1mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • Mountain View
  • Quick Apply

AI generated summary

  • You must have a Bachelor’s degree in Marketing, Business, or related field, with copywriting skills and experience in Marketo, Salesforce, and Demandbase. Strong attention to detail, project management, and interpersonal skills are crucial. Work independently with enthusiasm and team collaboration.
  • You will support demand generation efforts through content creation, campaign management, event execution, cross-functional collaboration, marketing system maintenance, and metrics evaluation.

Requirements

  • Qualifications / Experience / Technical Skills:
  • A Bachelor’s degree or currently pursuing a Bachelor’s degree in Marketing, Business, Information Systems or relevant experience
  • Excellent copywriting and presentation skills
  • Familiar with marketing automation and CRM systems, preferably Marketo and Salesforce, Demandbase
  • Soft Skills / Personal Characteristics:
  • Strong attention to detail, project management, and time management skills
  • Able to work independently with exceptional attention to detail and follow-through
  • Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator

Responsibilities

  • In this role, you will also be responsible to:
  • Supporting the Director of Demand Generation with ad hoc acquisition and nurture programs and tactics, ensuring projects are completed on time and within budget
  • Creating email newsletters, nurture, and Outreach content
  • Supporting advertising and integrated campaign management
  • Supporting event execution, ranging from driving registrations to event logistics to making sure that leads are being followed up on
  • Collaborating with cross-functional teams (Product Marketing, Design, Sales) to launch campaigns that drive measurable pipeline results and increase engagement
  • Maintaining our marketing systems such as Demandbase, Marketo
  • Curating creative and effective messaging, landing pages and marketing collaterals that support campaign creation
  • Define key metrics, evaluate performance and convert them into actionable improvements

FAQs

What will be my primary responsibilities as an Intern, Demand Generation?

As an Intern, Demand Generation, you will be supporting the North America Commercial business by assisting with various marketing initiatives and campaigns to drive demand and generate leads.

What skills or qualifications are required for this internship?

We are looking for candidates with a strong interest in marketing, excellent communication skills, attention to detail, and the ability to work in a fast-paced environment. Previous experience in marketing or related fields is a plus.

Will I be working directly with the Demand Generation team?

Yes, as an intern, you will be working closely with the Demand Generation team to support their efforts in driving demand and generating leads for the North America Commercial business.

Will I have the opportunity to learn and develop new skills during this internship?

Absolutely! This internship is designed to provide you with valuable experience and the opportunity to learn and develop new skills in demand generation, marketing, and business operations.

How long is the internship and is there a possibility of future employment?

The duration of the internship may vary, but typically lasts for a few months. While there is no guarantee of future employment, outstanding performance during the internship may lead to potential opportunities within the company.

One platform for intelligent integration & workflow automation across your organization.

Technology
Industry
501-1000
Employees
2013
Founded Year

Mission & Purpose

Workato makes the creation and implementation of automations 10X faster than traditional platforms. As the leader in AI-powered enterprise automation, we enable enterprises to automate their business processes across the organization by integrating their applications, data, and experiences. Designed with best-in-class security and governance, scalability, performance, and availability, our low-code, no-code platform makes it easy for IT and business teams to integrate their applications and automate their processes, drawing from thousands of automation “recipes” built by the Workato community. With our democratized approach to automation and integration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 17,000 of the world's top brands, including Broadcom, Intuit, and Box.