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Internship

• Starts Mar 8

Intern, Marketing Insights

🚀 Summer Internship

Los Angeles

⌛ Closed
Applications are closed

Summer Internship

MarketingLos Angeles

Description

  • LA28 has an opening for a paid Intern on the Marketing Insights & Analytics (I&A) team for aspiring performance analytics professionals. The I&A team acts as a shared service, generating key consumer, commercial and brand insights in support of LA28, Team USA, the U.S. Olympic & Paralympic Committee (USOPC) and the broader Olympic Movement in the US. The intern will serve in a “super utility” capacity, supporting and enhancing the full breadth of data and reporting capabilities during the big heat moments this summer around the 2024 Paris Games. This individual will be exposed to all key platforms, programs and technologies, offering a unique opportunity to get in on the ground floor of world-class business analytics operation and build a broad-based skill-set supporting future career development.
  • The ideal candidate will be a fast learner, with a strong academic track-record and a highly structured thought-process. They will have a demonstrated interest in both data analytics capabilities AND core marketing functions, with a flexible style that allows them to effectively collaborate with both technical and business colleagues. Exceptional candidates will be knowledgeable about building structured data queries (e.g. SQL, Excel VBA) and data visualizations (e.g. Tableau) while possessing a proactive, “figure it out” mentality when encountering new or unfamiliar challenges in the course of their job. 

Requirements

  • Demonstrated interest in marketing analytics, consumer insights or similar relevant field
  • Fluency working with MS Office suite products, with verifiable proficiency as an advanced user of Excel and PowerPoint
  • Familiarity with data visualization tools such as Tableau
  • Proficiency with SQL and other data management frameworks such as Python
  • Familiarity with web analytics, social media metrics and related analytics tools preferred
  • Proficiency with core statistical analysis concepts
  • Demonstrated impact supporting multiple work streams for different stakeholders
  • A structured thought process with well-developed problem-solving skills and ability to work independently to resolve issues amidst ambiguity and without a playbook
  • Leadership :
  • Candidate must be a self-starter, a creative thinker, ambitious, and results-oriented, with experience in defining tasks, seeking feedback, and evolving work where applicable
  • Ability to work effectively in a close team environment, providing project management for multiple projects and initiatives in parallel
  • Proven ability of building good interpersonal relationships with stakeholders across the organization, while balancing assertiveness with diplomacy
  • A collaborative mindset; someone who prioritizes the team and fosters a culture of high performance without ego
  • Strong attention to detail, organization, and time management skills
  • Education:
  • The LA28 internship program is open to undergraduate students currently pursuing a Bachelor's or Associate's degree. Recent graduates are invited to apply as well, if their graduation date is within the 2023-2024 academic year.

Education requirements

Currently Studying
Undergraduate
Bachelors

Area of Responsibilities

Marketing

Responsibilities

  • Support Campaign and Content Effectiveness Reporting:
  • Collaborate with the Senior Manager, Consumer Insights & Analytics to enhance and deliver value-added reporting for campaigns and fan engagement programs
  • Ensure LA28 and Team USA digital engagement teams have access to timely, actionable data to optimize content performance
  • Collaborate with internal Partner Management and Activations (PMA) team to ensure proper data capture and manage project timelines for partner reporting
  • Support day-to-day data processing and data gathering needs for content analysis from internal teams
  • Proactively monitor all data sources and databases for accurate and complete data, addressing any gaps or issues in a timely manner
  • Coordinate Fulfillment of Ad-Hoc Commercial and Consumer Research Requests:
  • Support fulfillment of ad-hoc requests from key stakeholders including Partnership Sales, PMA, External Affairs and Digital Engagement
  • Develop expertise of the various systems and data available, efficiently collecting the most appropriate information for a given request
  • Support the team delivering ad-hoc data requests to stakeholders and defining the best approach across multiple data sources
  • Design and create new deliverables (PowerPoint reports, dashboards, etc.) as appropriate
  • General Team Support:
  • Provide general project management support for the team, including documentation, scheduling, and information hygiene
  • Support media monitoring and social listening efforts with occasional ad-hoc analysis as well as the integration of social listening data with the broader reporting ecosystem
  • Limited support of quantitative research programs (e.g., data table creation and organization) as needed

Details

Work type

Full time

Work mode

hybrid

Start date

Mar 8, 2024

Application deadline

Jun 17, 2024

Location

Los Angeles