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Intern Media Management & Influencer Marketing NIVEA Germany (all genders) I Beiersdorf

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • Hamburg

AI generated summary

  • You should have a relevant university degree, prior marketing experience, strong analytical skills, teamwork abilities, good MS Office skills, social media affinity, and initial project management experience.
  • You will support media campaigns, monitor performance metrics, coordinate with agencies, assist in influencer activations, and analyze competitive activities and market trends.

Requirements

  • University or college degree, preferably in business administration with a focus on marketing
  • Initial practical experience through previous internships and/or working student positions in marketing or an agency
  • Structured and analytical working style
  • Strong teamwork and communication skills
  • Good MS Office skills (Excel, PowerPoint, Outlook, Teams)
  • Strong affinity for social media and digital platforms
  • Initial experience in project management

Responsibilities

  • Support the team with NIVEA media campaigns in Germany across all channels – from TV to online video and influencer marketing
  • Monitor and report on digital campaign performance in various ad managers, e.g., YouTube / DV360, Meta, TikTok
  • Coordinate, monitor, and align project-related measures with agencies and service providers for NIVEA campaigns
  • Support influencer activations – from campaigns to events
  • Investigate competitive activities and market trends

FAQs

What is the main purpose of the internship at Beiersdorf?

The main purpose of the internship is to support the Connected Communication Management Team for NIVEA Germany in media campaigns across various channels, including digital performance monitoring, influencer activations, and project coordination.

What tasks will the intern be expected to perform?

The intern will be involved in supporting NIVEA media campaigns, monitoring digital campaign performance, coordinating with agencies, supporting influencer activations, and researching competitive activities and market trends.

What qualifications are required for this internship?

Candidates should have a university or college degree, preferably in business administration with a focus on marketing, along with initial practical experience in marketing or an agency, structured working style, teamwork and communication skills, good MS Office skills, and a strong affinity for social media and digital platforms.

Is prior experience in marketing necessary for this role?

Yes, candidates should have initial practical experience through previous internships or working student positions in marketing or an agency.

What skills are important for this internship?

Important skills include a structured and analytical working style, strong teamwork and communication skills, proficiency in MS Office (Excel, PowerPoint, Outlook, Teams), a strong affinity for social media and digital platforms, and initial project management experience.

Is this internship open to all genders?

Yes, the internship is open to all genders as indicated in the job title.

How can I contact the recruiter for further questions?

You can contact the recruiter Isabel Warnecke via the email address Students_RC@Beiersdorf.com for any questions related to the internship.

Will I be working independently or as part of a team?

You will be working as part of a team, specifically the Connected Communication Management Team for NIVEA Germany, collaborating closely with colleagues from various departments.

Is there an opportunity for growth within the company after the internship?

While the job description does not explicitly mention growth opportunities, Beiersdorf values employee development, and successful internships could lead to further opportunities within the company.

Are there any specific software programs that I should be familiar with?

Yes, familiarity with MS Office programs, particularly Excel, PowerPoint, Outlook, and Teams is required, and experience with digital advertising platforms like YouTube, Meta, and TikTok would be beneficial.

We are skin care. Accompanying people's lives, caring for healthy beautiful skin, nurturing people from the outside in.

Retail & Consumer Goods
Industry
10,001+
Employees
1882
Founded Year

Mission & Purpose

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena. Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers. Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

Culture & Values

  • Care

    We act responsibly towards our colleagues, consumers, brands, our society and our environment.

  • Simplicity

    We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.

  • Courage

    We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.

  • Trust

    We say what we mean, keep our promises and treat others with respect.

Benefits

  • Fair compensation

  • Flexible working hours

  • Hybrid work

  • 30 days paid leave

  • Fitness center support

  • Mental & medical health offers