Logo of Huzzle

Intern, Product Marketing

image

Workato

24d ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • Mountain View
  • Quick Apply

Requirements

  • A recent MBA graduate, or a current MBA student are preferred.
  • Strong analytical skills with the ability to derive actionable insights from complex data.
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives that resonate with target audiences.
  • Experience developing a variety of marketing collateral, including white papers, case studies, and one-pagers.
  • Ability to collaborate effectively in a cross-functional team environment and influence stakeholders at all levels.
  • Familiarity with SaaS business models, integration technologies, and digital transformation trends.
  • Proficiency in data analysis tools (e.g., Excel, Tableau) and CRM platforms (e.g., Salesforce).

Responsibilities

  • Data Analysis: Thoroughly analyze customer data to uncover trends, patterns, and insights relevant to targeted industries and verticals.
  • Use Case Development: Collaborate with cross-functional teams to develop use cases that showcase how organizations leverage Workato to automate workflows and drive business outcomes.
  • Collateral Creation: Create impactful collateral, including white papers, one-pagers, case studies, and vertical insights, that effectively communicate Workato's value proposition within specific industries.
  • Sales Enablement: Work closely with the sales teams to ensure they are equipped with the necessary content and insights to articulate Workato's benefits effectively to prospects and customers.
  • Market Research: Stay informed about industry trends, competitor offerings, and customer needs to inform product positioning and messaging strategies.
  • Content Optimization: Continuously refine collateral based on performance metrics and feedback from sales teams to ensure relevance and effectiveness.

One platform for intelligent integration & workflow automation across your organization.

Technology
Industry
501-1000
Employees
2013
Founded Year

Mission & Purpose

Workato makes the creation and implementation of automations 10X faster than traditional platforms. As the leader in AI-powered enterprise automation, we enable enterprises to automate their business processes across the organization by integrating their applications, data, and experiences. Designed with best-in-class security and governance, scalability, performance, and availability, our low-code, no-code platform makes it easy for IT and business teams to integrate their applications and automate their processes, drawing from thousands of automation “recipes” built by the Workato community. With our democratized approach to automation and integration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 17,000 of the world's top brands, including Broadcom, Intuit, and Box.