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Intern, Product Marketing, Growth

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SoFi

Apr 3

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
    Product
  • San Francisco

Requirements

  • Enrolled in an accredited US-based university (working towards a Bachelor’s or Master’s degree) in marketing, communications, business, advertising or a related discipline with an expected graduation date of Spring 2024
  • Have no more than 12 months of professional full-time work experience (excluding internships and research assistant roles)
  • Must be willing to relocate to San Francisco Bay Area and be available to work in the San Francisco HQ office
  • Must be attending a US-based university for positions in the USAble to obtain work authorization in the US in 2024
  • Previous intern or work experience related to above majors
  • Ability to combine analytical aptitude with creative intuition.
  • Highly organized, with a great work ethic and proactive, self-starter mindset.
  • Outstanding written and verbal communication skills.
  • Experience with Excel/Sheets preferred
  • Aptitude for learning processes, software, and tools quickly.

Responsibilities

  • Expand Student Referrals — Conduct UX research, analyze competitors, and develop campaign strategy with lifecycle marketing and growth product teams.
  • SoFi App Marketing Experimentation — Define target audience, research appeal of a variety of value propositions, drive strategy for upselling consumer loan products within the SoFi app, work alongside UX and Product to experiment.
  • Landing Page Strategy — Conduct competitive/UX research and own A/B testing strategy for value propositions and UX design for a variety of high-traffic web pages.
  • Support budget management and centralize Standard Operating Procedures / Marketing Claim documentation across the marketing organization

SoFi helps you save, spend, earn, borrow, invest, and protect your money–all in one app. NMLS 1121636

Finance
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more.