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Marketing Analytics Intern

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Spectrum

14d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Research & Development
  • Broadview Heights

AI generated summary

  • You must have a 3.0 GPA, be enrolled in school, and be skilled in Excel and PowerPoint. Experience in digital analytics or marketing is preferred, along with strong communication and project management skills.
  • You will drive revenue, conduct research, develop digital campaign reports, craft client proposals, create compelling materials, and support client mappings and ratings updates.

Requirements

  • Internship will last 10 weeks. Ending on Friday, August 8, 2025
  • Must have at least a 3.0 GPA or greater at time of application
  • At time of application, you must be enrolled in an educational institution.
  • You will be in the office 4 days a week. You can work remote 1 day a week.
  • Direct experience or internship with digital analytics, research, brand, product, integrated marketing, digital marketing and/or advertising sales marketing is a plus.
  • Outstanding verbal, written, and interpersonal communications with proven ability to work collaboratively with other functional groups to shape and influence market-specific agendas.
  • Stellar story-telling skills with an over-arching ability to translate hypotheses and research into powerful points of viewAbility to craft and tell a compelling story.
  • Must be able to work independently on a project basis and meet frequent deadlines.
  • Excellent team and project-management skills.
  • Strong “sense of urgency” and interest in stretching to the next level.
  • Demonstrate “innovative” thinking and new ideas.
  • Expertise in MS Excel (Vlookup, Pivot tables) and PowerPoint

Responsibilities

  • Help Drive Key & Target Account Revenue
  • Work closely with Marketing & Sales (Account Executives, Local Sales Managers and General Managers) on critical business accounts identified
  • Conduct robust research across proprietary databases/tools (Scarborough, Nielsen, Polk Automotive, Census, MRI, comScore) and strategic-marketing analysis & idea-development for key categories and accounts.
  • Develop detailed digital campaign analytics reports for clients to optimist their digital advertising campaigns.
  • Craft compelling proposals on why clients should chose Spectrum Reach (television advertising, digital online advertising).
  • Collaborate closely with Sales Leadership and associated AEs on prioritized categories and client accounts to develop & execute category and account specific proposals
  • Contribute to the development of client-facing materials including ratings and programming one-sheets, case studies and presentations, ensuring a compelling “so what?” is included in every story.
  • Support the development of client location maps and television network/program ratings updates

FAQs

What are the dates for the internship program?

The internship program will start on Thursday, May 29, 2025, and end on Friday, August 8, 2025.

What are the educational requirements for applicants?

Applicants must have at least a 3.0 GPA or greater at the time of application and must be enrolled in an educational institution.

How often will interns work in the office?

Interns will be in the office 4 days a week and can work remotely 1 day a week.

What kind of work will the Marketing Analytics Intern be doing?

The intern will conduct research, develop digital campaign analytics reports, assist with budget planning, collaborate with marketing and sales teams, and support the creation of client-facing materials.

Is prior experience in marketing or analytics required for this internship?

Direct experience or an internship with digital analytics, research, brand, product, integrated marketing, digital marketing, and/or advertising sales marketing is a plus but not mandatory.

What are some key skills required for this internship?

Required skills include outstanding verbal and written communication, project management, strong analytical skills, proficiency in MS Excel and PowerPoint, as well as innovative thinking and storytelling abilities.

Will the intern work independently?

Yes, the intern must be able to work independently on a project basis and meet frequent deadlines.

Is there a video available to learn more about the internship program?

Yes, there is a video featuring interns discussing their experiences in the program. It can be found at https://vimeo.com/857554118.

What benefits are offered to interns?

The internship offers competitive pay, and interns will gain valuable experience and skills that can help advance their careers in marketing and analytics.

Are there any specific tools or software the intern will be expected to use?

Interns are expected to have expertise in MS Excel (including Vlookup and Pivot tables) and PowerPoint, as well as familiarity with various proprietary databases and analytics tools.

Telecommunications
Industry
10,001+
Employees

Mission & Purpose

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals.