Marketing Data Analytics Intern, Summer 2024

Carters Inc.

Dec 12, 2023

Applications are closed

Internship
Full-time
Off-cycle Internship
Data
Atlanta

Requirements

Pursuing Bachelor’s degree related to Marketing, Operations, Supply Chain, or STEM (Science, Technology, Engineering, & Mathematics)
Minimum cumulative GPA of 3.0(3.2 GPA or higher strongly preferred)
Required to have graduated within 6 months of class start date
Must be able to start in the role full time by June 2024
Experience with SQL, Tableau, Microsoft PowerBI, Python a plus
Preferred skills and experience:
Strong analytical and interpersonal communication skills, with the ability to work independently and on project teams
Flexible communication style to collaborate with multiple stakeholders from varying backgrounds.
Adaptive in work style to support analytics shared service and center of excellence in supporting Marketing and Retail teams

Responsibilities

(60%) Marketing Analytics and Performance Measurement:
Develop and deliver on daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance.
Synthesis data to provide trend metrics to identify opportunities for the business
Provide forward looking analytics and reporting to provide visibility for business planning and marketing plan development
Addressing Ad Hoc analytics requests across marketing, omni channel and customer behavior subject areas
(30%) Test Design, measurement and business performance optimization:
Work with marketing and ecommerce teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance
Support personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results
(10%) Process improvement:
Maintain efficient database and reporting dataflows through sound data engineering approaches

Carters Inc.

To serve the needs of all families with young children

Retail & Consumer Goods

Industry

10,001+

Employees

1865

Founded Year

Mission & Purpose

Carter’s, Inc. is the largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. The Company’s Just One You, Precious Firsts, and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon.com. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia. If you dream of working with innovative colleagues who support and inspire you, Count on Carter's.