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PR Internship

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Seraphine

15d ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You: Must have keen interest in fashion/VIP/media, be proactive/organised, a team player, studying Fashion Marketing or similar, willing to learn and get hands-on experience in press office operations. Office experience preferred but not essential. Join us at Seraphine!
  • You will manage PR orders, compile press coverage, maintain databases, build relationships, send samples, track gifting, research influencers, support events, and assist with photoshoots.

Requirements

  • Keen interest in fashion / VIP / influencer / media landscape
  • Proactive, organised and a team player
  • Keen to learn how a press office runs and happy to get stuck in on all different aspects of this
  • Must be studying a degree in Fashion Marketing or similar
  • Some office experience preferred but not essential

Responsibilities

  • To process PR orders & GRIN orders on PRIMA – no prior experience of using this necessary, to be trained when at Seraphine
  • To compile the press & influencer coverage & send out weekly coverage email to Head Office on a Friday
  • Keep an up-to-date press database - UK & International - review key titles weekly / monthly and identify any new names to outreach to, along with recording updates from press database subscription
  • Press review - identifying new trends / story opportunities for Seraphine and reporting in to Press Officer
  • Keep an up-to-date influencer & VIP agent data base - UK & International. To work with Creative Production Coordinator where there is crossover between model agent databases
  • Maintain good relationships with fashion assistants & junior press
  • Manage sending of samples / gifting from office - to work with Creative Production Coordinator to make sure all recorded correctly and kept organised
  • Track who we are gifting & flag when they might need to receive key milestone product - e.g. baby shower outfit, hospital kit, sleepsuits, CARIPOD, to order once gifting has been signed off by Press Officer
  • Manage UK & International events calendar - tracking key events in PR landscape to ensure no opportunities for dressing, product placement etc are missed
  • General influencer & VIP research, identifying new names to potentially outreach to
  • Support at key events such as press days and the Baby Show
  • Support at photoshoots with product where necessary

FAQs

What type of market does Seraphine specialize in?

Seraphine specializes in the maternity and nursing wear market.

How many years of experience does Seraphine have in the industry?

Seraphine has 18 years of experience in the maternity and nursing wear industry.

What sets Seraphine apart from other companies in the market?

Seraphine helps women feel confident in their changing bodies and provides product innovations to make motherhood easier, in addition to offering stylish and fashionable clothes specifically designed for maternity and nursing.

What is the main focus of the PR internship at Seraphine?

The main focus of the PR internship at Seraphine is to promote and maintain the company's image and reputation through various communication channels, including media relations, social media, and events.

With Mums for the Journey

Retail & Consumer Goods
Industry
51-200
Employees
2002
Founded Year

Mission & Purpose

An award winning British maternity fashion brand specialising in fashion-forward clothes for style conscious mums-to-be; Seraphine is loved by customers, fashion insiders and A-list celebrities alike. Since its launch in 2002, Seraphine has revolutionised the maternity fashion industry, taking a fashion-forward approach to design, and bringing its signature Parisian chic aesthetic to women around the world, while maintaining a central focus on comfort and wearability for all. In London, the brand operates three maternity boutiques, with six other stores across the globe including; New York, Hong Kong, Dubai, Paris and Leeds. As well as a successful international e-commerce business, the brand distributes its coveted styles via department stores and wholesalers in London, Paris, New York and fashionable locations across the globe. Seraphine has garnered much praise, winning numerous industry awards for its innovative products and business strategies. In 2011 the brand was awarded the Drapers Prize for the Best Specialist Etailer, and in 2014, Seraphine won the prestigious PayPal Etail Award for the Best Multichannel Etailer. The brand are also proud to have won the Queen’s Award for Enterprise in 2015, in recognition of the success of their international brand. At the core of the business is a true understanding of how to flaunt and flatter a woman’s changing curves, and a passion for helping her to achieve a fashionable pregnancy.