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Praktikant (w/m/x) Marketing

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BMW Group

3d ago

  • Internship
    Full-time
    Placement Program
  • Customer Relations
    Marketing
  • Frankfurt

AI generated summary

  • You should be in your later Bachelor or Master's studies in business or similar, with marketing focus, some marketing experience, strong team skills, organization, self-initiation, and an affinity for cars.
  • You will support digital campaign development, manage social media content, coordinate with agencies, ensure web presence is current and aligned with branding, and facilitate marketing initiatives.

Requirements

  • Studium der Betriebswirtschaftslehre, Wirtschaftswissenschaften oder vergleichbarer Studiengang.
  • Zweite Hälfte Bachelor- oder Masterstudium mit Schwerpunkt Marketing
  • Erste praktische Erfahrungen im Bereich Marketing-Kommunikation
  • Team- und Kommunikationsfähigkeiten.
  • Organisationstalent.
  • Eigeninitiative.
  • Teamfähigkeit.
  • Affinität zur Automobilbranche.

Responsibilities

  • Im Rahmen deines Praktikums unterstützt du bei der Entwicklung neuer digitaler Kampagnen und der Verlängerung bestehender (Retail-)Kampagnen auf digitale Kanäle.
  • Dazu wählst du Kanäle aus, beauftragst Werbemittelerstellung und steuerst Marketingmaßnahmen bei Mediapartnern ein.
  • Darüber hinaus entwickelst du zweckgebundene Kampagnen und Aktivitäten für unsere Social-Media-Auftritte.
  • Du erstellst lokalen Social-Media-Content auf Basis aktueller Trends, um die verbundseigenen Kanäle weiterzuentwickeln.
  • Zur Sicherung gesetzter Ziele stehst du in engem Austausch mit externen Agenturen und Partnern und stellst Informationen bereit.
  • Zudem kümmerst du dich um den professionellen Auftritt der Niederlassungen und stellst sicher, dass unsere Webseiten stets aktuell, CI-konform und mit aktuellen Kampagnen versehen sind.
  • Deine unterstützende Betreeuung für die Fachabteilung und Agenturen zur digitalen Umsetzung von Inhalten und Kampagnen runden dein Tätigkeitsfeld ab.

FAQs

What is the starting date for the internship?

The internship is set to start on June 1st, 2025.

How long will the internship last?

The internship will last for 6 months.

What is the expected working schedule for the internship?

The internship is a full-time position.

What are the main responsibilities of the marketing intern?

The intern will support the development of digital campaigns, manage marketing measures with media partners, create social media content, and ensure websites are up-to-date and compliant with brand guidelines.

What qualifications are required for this internship?

Candidates should be studying business administration, economics, or a related field, preferably in the second half of their Bachelor's or Master's studies with a focus on marketing.

Is prior experience in marketing required?

Yes, some practical experience in marketing communication is beneficial.

What skills are particularly valued for this position?

Organization, initiative, teamwork, and a passion for the automotive industry are key qualities sought in applicants.

Are there any benefits provided to interns?

Yes, interns will receive comprehensive mentoring, personal and professional development opportunities, flexible working hours, and competitive compensation.

Is there an opportunity for remote work during the internship?

Yes, the internship supports hybrid work arrangements.

How can I apply for the internship?

Interested candidates should submit their applications through the BMW Group's job portal.

How does BMW Group approach diversity and inclusion in hiring?

The BMW Group values diversity and inclusion in all dimensions and emphasizes equal treatment for all applicants as a fundamental principle of its recruitment policy.

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BMW Group

Automotive
Industry
1-10
Employees

Mission & Purpose

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Benefits

  • High Work-Life Balance

    Striking a healthy balance between work and personal life is important to us. It keeps us motivated and productive in the long term and thus contributes to our company's success. We support our employees in this aim: through flexible working time models, with care obligations towards dependents, assistance with child care and provision of services and facilities promoting fitness and health.

  • Paid Holiday

    With our paid holiday, we always have enough time to pursue our wanderlust. Whether we feel like visiting countries abroad or just exploring our homeland, there’s no reason to rush. From our balcony or the mountains to exotic beaches, with the amount of free time we can explore, relax, recharge our batteries and simply enjoy life wherever we are.

  • Flexible Working Time Models and Home Office.

    We give special priority to the needs of women and men who wish to devote more time to the family on a temporary basis and also to employees with care obligations towards dependents. Far beyond the legal requirements the BMW Group offers employees the possibility of working flexibly: e.g. the options range from working from home or flexitime days through non-working shifts.

  • Performance-Related and Above Average Pay.

    As performance is highly valued at the BMW Group, we offer our talents performance-related pay that far exceeds legal and collectively agreed requirements. And holiday pay makes every trip even more enjoyable, but that’s not all by far.

  • Employee Vehicle Programme.

    Discovering that unique go-kart feeling – or simply enjoying sheer driving pleasure: all our colleagues have the opportunity to drive their very own BMW or MINI on particularly attractive terms. This way, for many talents enjoying work already starts on the way to the office. With our vehicle configurator, we can create our dream car according to our own wishes and then buy it at an attractive discount – it’s also possible to finance or alternatively lease it. But that’s not all, as we can also benefit from special conditions on a wide range of used cars.

  • Health Management Programmes.

    We want to keep our talents in the best of health. We have our own company healthcare service, which includes preventative measures, stress management, nutritional advice and health training, such as a cardiac sports group. Our medical officers always have time for us: whenever we need medical advice, we can just drop in. We also provide medical screening, vaccinations as well as first-aid kits before business trips abroad and a lot more.