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Product Marketing Intern

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Graco

29d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Product
  • Rogers
  • Quick Apply

AI generated summary

  • You must be a sophomore or junior in Marketing or Business with a 3.0 GPA, strong communication skills, Microsoft Office proficiency, and a mechanical aptitude for hands-on work.
  • You will conduct market research, analyze competitors, support customer insights, review industry trends, perform sales analysis, develop training materials, assist in product design, and aid product launches.

Requirements

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
  • Minimum GPA of at least a 3.0 on a 4.0 scale desired
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
  • Ability to work independently on assigned projects
  • Mechanical aptitude and the desire to work hands-on at times

Responsibilities

  • Conduct secondary market research on products, applications, and markets
  • Analyze the competitive landscape
  • Help analyze and develop market segmentation strategies
  • Assist with voice of customer efforts
  • Review relevant industry publications and report on current topics and important trends
  • Perform historical sales analysis to identify issues and potential opportunities
  • Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits
  • Participate in the design and development process for new products
  • Support new product launch initiatives
  • Perform other duties as assigned

FAQs

What is the primary role of a Product Marketing Intern at Graco?

The primary role of a Product Marketing Intern at Graco is to support the Contractor Equipment Division’s Worldwide Product Marketing team in developing strategies for long-term product line growth through market research, sales analysis, and the creation of marketing materials.

What kind of tasks will I be responsible for during the internship?

Interns will conduct market research, analyze the competitive landscape, assist in market segmentation strategies, perform historical sales analysis, develop training materials, participate in new product design, and support new product launch initiatives, among other duties.

What are the educational requirements for this internship?

Candidates should be a sophomore or junior pursuing a degree in Marketing or Business from an accredited university, with a minimum GPA of 3.0 on a 4.0 scale desired.

Are there any specific skills required for this position?

Yes, candidates should have excellent verbal and written communication skills, strong interpersonal skills, proficient Microsoft Office skills (Excel, Word, PowerPoint), and the ability to work independently on assigned projects. A mechanical aptitude and a willingness to work hands-on at times are also beneficial.

When can I start the internship, and how long does it last?

Internships can begin as early as the spring semester with part-time hours, extending through the summer for full-time hours.

Will there be opportunities for full-time employment after the internship?

Yes, top interns will be strong candidates for full-time employment opportunities upon completion of their degree programs.

What is Graco's company culture like?

Graco's culture empowers employees to create their own career path, supports personal growth, and encourages exploration of new opportunities across different divisions. Graco has also been recognized as a Best Place to Work by Fortune Magazine in multiple years.

What kind of compensation and benefits does Graco offer?

Graco offers attractive compensation, benefits such as medical and dental coverage, stock purchase plans, 401(k), tuition reimbursement, and various career development opportunities.

Is there a structure in place to support new hires with their employment eligibility?

Yes, Graco uses E-Verify to confirm the employment and eligibility of all newly hired employees.

What is the pay range for the Product Marketing Intern position?

The base pay range for this position is between $16.00 and $27.00 per hour, exclusive of fringe benefits or other compensation.

Does Graco offer any training during the internship?

Yes, interns will help develop training materials for distribution and sales teams that highlight core product strengths and user benefits.

Manufacturing & Electronics
Industry
1001-5000
Employees
1926
Founded Year

Mission & Purpose

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.