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Internship

Product Marketing Intern (Purple AI)

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SentinelOne

1mo ago

🚀 Off-cycle Internship
💻 Remote

AI generated summary

  • You: Under-grad/postgrad in relevant field, interest in tech/cybersecurity, strong market research skills, knowledge of regulatory considerations, ability to analyze data trends, experience with digital marketing tools.
  • You will collaborate with regional teams to develop tailored growth strategies, conduct market research, craft customer success stories, optimize marketing channels, and propose innovative initiatives to accelerate Purple AI's market penetration.

Off-cycle Internship

Marketing

Description

  • As Purple AI expands its global reach, we are in search of a forward-thinking Product Marketing Intern to help us navigate and strategize our entry into key markets across EMEA, APJ, and the US. This role is designed for an ambitious individual keen on developing and implementing region-specific growth strategies that resonate with diverse audiences. By tailoring messaging, leveraging customer stories, and navigating regulatory landscapes, this intern will be at the forefront of Purple AI's global marketing efforts. The successful candidate will gain unparalleled experience in international marketing and play a vital role in Purple AI's mission to establish a strong global presence.

Requirements

  • Under-graduate or postgraduate in any Computer Science, Marketing, Business, Communications, or a related field.
  • Demonstrated interest in the technology sector, preferred cybersecurity products and services but not critical.
  • Interest in learning and developing market research techniques and analysis,with the ability to translate insights into actionable recommendations.
  • Interest in regulatory considerations impacting marketing communications and data handling across different regions.
  • Ability to analyze market data and trends to support strategic marketing decisions.
  • Experience with digital marketing tools and analytics platforms preferred, to effectively measure and optimize campaign performance across diverse markets.

Area of Responsibilities

Marketing

Responsibilities

  • Collaborate with regional marketing teams to develop tailored growth strategies for EMEA, APJ, and the US, ensuring messaging aligns with local cultures, customer preferences, and regulatory requirements.
  • Conduct in-depth research to understand regional market dynamics, customer needs, and competitive landscapes, utilizing these insights to inform strategic decisions.
  • Craft compelling customer success stories that highlight the value of Purple AI's offerings, adapting narratives to reflect regional sensitivities and aspirations.
  • Assess the effectiveness of different marketing channels and tools across regions, recommending optimizations to improve reach and engagement.
  • Ideate and propose 1-3 innovative marketing initiatives designed to accelerate Purple AI's market penetration and brand recognition in targeted regions. Evaluate the feasibility of testing one of these initiatives within a specified timeframe and budget.

Details

Work type

Full time

Work mode

remote