Public Relations & Partnerships Intern, Summer 2024

Power Digital Marketing

Apr 15

Applications are closed

Internship
Full-time
Summer Internship
Marketing

Requirements

Previous internship and/or professional experience is strongly encouraged (PR and/or Influencer specific experience is a plus!)
Understanding of media relations and the PR industry
Extreme attention to detail
Excellent writing skills
Inherently organized and able to juggle multiple projects flawlessly
Proactive and team-oriented
Positive, can-do attitude
An eagerness to learn and develop overall communications skills
Familiarity with PR processes
Exceptional communication skills
Sound understanding of AP Style and GSP in writing
Awareness of trends within the beauty, celebrity, fashion, and food & bev industries

Responsibilities

Build targeted media lists both manually and using Cision/Muck Rack
Monitor for media coverage and send alerts to teams
Identify key opinion leaders, including influencers and celebrities, for product seeding
Demonstrate understanding of a journalism masthead and identify targets for media outreach
Learn the media relations process and support pitching efforts to national, regional, and trade media
Monitor for industry trends
Learn how to report on PR campaigns and coverage to clients
Participate in training sessions designed to teach you the fundamentals of PR
Contribute ideas in creative brainstorming sessions with the PR team
Assist in crafting compelling pitches and press releases
Develop your project management skills through hands-on experience with our project management system, Asana
Collaborate with the entire Power Digital team to assist in cross-channel strategy sessions, lunch and learns, and a team project at the end of the semester
Brainstorm potential brand and celebrity partnership ideas
Monitor social media and paparazzi sites for gifting efforts
Build brand and celebrity seeding lists and assist with outreach

Power Digital Marketing

We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.Power Digital

Marketing & Advertising

Industry

501-1000

Employees

2012

Founded Year

Mission & Purpose

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.