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Retail & Brand Activation Intern (Summer 2024)

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New Era Cap


2mo ago

🚀 Summer Internship


⌛ Closed
Applications are closed

Summer Internship

Marketing, Hospitality & Retail•Buffalo


  • The New Era Internship Program is a disruptive & diverse opportunity that delivers an elite & authentic experience for students. The program provides meaningful & impactful work that will add real value to our strategic initiatives. New Era Interns will be geared up to become the best version of themselves & learn how to become progressive in whichever career path they choose...

Summer 2024 Internship Snapshot:

  • The Internship program is a full-time (40 hours) opportunity running from May to August 

In addition to your projects and tasks, New Era Interns will experience:

  • Community Service Day
  • Team Building Day
  • Professional Development (Learning Sessions, Resume Review, Career Pathing Sessions, Mock Interviews)
  • End of Internship Group Celebration (After you crush the internship, let’s celebrate)


  • Strong computer skills; Microsoft Word, Excel and PowerPoint and the ability to learn and utilize new systems
  • Ability to establish relationships and interact with various levels within the organization
  • Ability to manage multiple priorities, meet deadlines and efficiently prioritize workday to maximize productivity
  • Strong verbal and written communication skills with the ability to communicate effectively and professionally
  • Enthusiastic, pro-active, and positive person who adapts to change and with urgency and persistence
  • The ability to be innovative and creative when handling difficult business challenges
  • Exposure to the process behind consumer-facing events and marketing campaigns
  • Knowledge of programs like Concur & BI/SAP
  • Education and Experience:
  • Must be currently enrolled in a Bachelor’s program within Business Administration, Communication, Marketing, or a related field
  • Experience working in corporate environment or at retail
  • Experience using platforms like Concur and SAP a plus

Education requirements

Currently Studying

Area of Responsibilities

Hospitality & Retail


  • The Retail & Brand Activation Intern is assisting with day-to-day Sport, Lifestyle and In-Venue Retail Activation projects, including but not limited to league tentpole event planning, analysis of retail account buys, competitive research, budget assistance, product seeding, and working cross-functionally to request marketing assets for accounts. This role will also be exposed to projects on the Brand Activation/Events side of the department.
  • Projects & Tasks:
  • Assisting with NBA Draft & MLB All-Star Game event planning
  • Entering purchase requests and invoices in Concur
  • Building program and event recap decks
  • Requesting creative assets for relevant MLB, NFL & NBA on-field/court programs
  • Product seeding/shipping & receiving
  • Development of creative briefs for Lifestyle Marketing initiatives
  • Assisting with various community events
  • Keeps all sensitive matters confidential
  • Other duties as assigned


Work type

Full time

Work mode