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Retail & Brand Activation Intern (Summer 2024)

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New Era Cap

Feb 21

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Hospitality & Retail
  • Buffalo

Requirements

  • Strong computer skills; Microsoft Word, Excel and PowerPoint and the ability to learn and utilize new systems
  • Ability to establish relationships and interact with various levels within the organization
  • Ability to manage multiple priorities, meet deadlines and efficiently prioritize workday to maximize productivity
  • Strong verbal and written communication skills with the ability to communicate effectively and professionally
  • Enthusiastic, pro-active, and positive person who adapts to change and with urgency and persistence
  • The ability to be innovative and creative when handling difficult business challenges
  • Exposure to the process behind consumer-facing events and marketing campaigns
  • Knowledge of programs like Concur & BI/SAP
  • Education and Experience:
  • Must be currently enrolled in a Bachelor’s program within Business Administration, Communication, Marketing, or a related field
  • Experience working in corporate environment or at retail
  • Experience using platforms like Concur and SAP a plus

Responsibilities

  • The Retail & Brand Activation Intern is assisting with day-to-day Sport, Lifestyle and In-Venue Retail Activation projects, including but not limited to league tentpole event planning, analysis of retail account buys, competitive research, budget assistance, product seeding, and working cross-functionally to request marketing assets for accounts. This role will also be exposed to projects on the Brand Activation/Events side of the department.
  • Projects & Tasks:
  • Assisting with NBA Draft & MLB All-Star Game event planning
  • Entering purchase requests and invoices in Concur
  • Building program and event recap decks
  • Requesting creative assets for relevant MLB, NFL & NBA on-field/court programs
  • Product seeding/shipping & receiving
  • Development of creative briefs for Lifestyle Marketing initiatives
  • Assisting with various community events
  • Keeps all sensitive matters confidential
  • Other duties as assigned

New Era Cap

Retail & Consumer Goods
Industry
1001-5000
Employees
1920
Founded Year

Mission & Purpose

New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong