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SEMESTER IN RED BULL - Brand Marketing Support

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Red Bull

6d ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
    Research & Development
  • Milan
  • Quick Apply

AI generated summary

  • You must be a university student or young worker with FMCG marketing knowledge, analytical skills, strong communication, and a passion for the brand, along with integrity and Office proficiency.
  • You will analyze data for insights, monitor brand perception on social media, support marketing projects, manage creative agencies, and assist in consumer activations and POS material creation.

Requirements

  • You are a university student or young worker.
  • You have good knowledge of FMCG brand marketing landscape.
  • You have initial practical experience in understanding of competitor activity and consumer behaviour in a brand and FMCG context.
  • You are characterized by excellent communication skills, analytical ability, commercial acumen and interpersonal skills.
  • Flexible and unconventional thinking as well as very good Office skills.
  • And last but not least, high standard of integrity with a passion for the brand and commitment to Red Bull values.
  • Bachelor's Degree in Marketing or current University Student.
  • English language: written and spoken.

Responsibilities

  • Supports the Brand Marketing team with turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
  • When focusing on the younger segment of the target group, monitors the consumer's perception about brand and products in social media.
  • Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, awareness and brand salience.
  • Supports and contributes the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.
  • Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
  • Supports the Brand Marketing Team in creating branding, creativity and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
  • Supports the Brand Marketing team with managing the creative agency.
  • Supports Brand Team in the production of Cartoon Creative and Marketing Campaigns in an Omnichannel approach (eg. GDO, Vending, ATL, BTL, eComm, …).
  • Supports the Brand Marketing team in the ideation and realization of consumer activation including concept idea, creation of digital assets and pos materials, support for the ideation and creation of paid earned managed owned media plan in collaboration with other peers.
  • Supports the creation and implementation of POS materials to communicate the consumer activation working together with trade marketing.

FAQs

What is the duration of the internship?

The internship will last for 6 months, from July 2025 to December 2025.

What qualifications do I need to apply for this position?

You should be a university student or a young worker with a Bachelor's Degree in Marketing or currently studying at university.

Is prior experience in brand marketing required?

While initial practical experience in understanding competitor activity and consumer behavior in a brand and FMCG context is preferred, it is not explicitly required.

What skills are necessary for this role?

The role requires excellent communication skills, analytical ability, commercial acumen, interpersonal skills, flexible thinking, and very good Office skills.

Will I be working in a team?

Yes, you will be supporting the Brand Marketing Team and collaborating with other marketing functions.

Is proficiency in English required?

Yes, written and spoken English proficiency is required.

Is this position based in a specific location?

Yes, this position is based in Milan, Italy.

Does Red Bull promote diversity in its hiring process?

Yes, Red Bull promotes equal opportunities and values diversity as a key element of its success.

What kind of projects will I be working on?

You will support various marketing projects, including consumer insights, brand management, advertising, and consumer activation.

Are there opportunities for personal development during the internship?

Yes, the internship will provide you with valuable experience and insights into the brand marketing landscape, contributing to your personal and professional development.

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.