The HEAT Group Business Communications Intern - Summer 2024

Miami HEAT

Mar 3

Applications are closed

Internship
Part-time
Summer Internship
Marketing
Media & Journalism
Miami

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Previous experience writing press releases & advisories
Previous internship experience at a PR agency or in-house for a brand
Strong understanding of celebrity & digital PR landscape
Adept content creation skills & knowledge of editing styles
Understanding of local South Florida media outlets (online, print, social, and TV)
Must be enrolled in college or university working towards a degree in Communications or related field preferred. Desire to work in a fast-paced environment, with the ability to work non-traditional hours when needed. Self-starter with excellent organizational skills. Exhibits knowledge of company identity, mission, and goals. Proficiency with Apple Software, Adobe Software, In Design, and Microsoft Office Suite. In-depth knowledge of all social platforms and adept at content creation for Instagram, TikTok, Facebook, Twitter and LinkedIn required. Bilingual (Spanish) is a plus.

Responsibilities

Compile and update Media Distribution contacts including relevant local, entertainment and celebrity writers
Research local/national podcasts pertaining to all THGBC verticals including foodie, fashion, business, sports, lifestyle, entertainment, community, and social justice.
Identify new storylines for podcasts and collaborate with THGBC Specialist to pitch and secure media placements
Conduct research on media opportunities
Identify new digital media outlets and support in creating new relationships to maximize digital PR reach
Track monthly online, print, broadcast, and celebrity PR analytics on Monday.com
Provide trend reports on new PR resources to benefit the enhancement of THGBC processes including new software opportunities, platforms, services etc.
Create weekly recaps on THGBC successes/PR tracking to report on and analyze during weekly Department Meeting.
Responsible for attending team meetings and pitching story ideas
Create weekly cross competitive analyses with other NBA teams, venues, and relevant retail collaborations for discussion and review
Support with administrative tasks including uploading press releases/media advisories, follow up calls to news desks, meeting notes/action items, and compiling pertinent recap decks.
Assist with the Miami HEAT LinkedIn page by generating engaging content ideas and creating weekly content calendar on Monday.com
Research and compile relevant publicist contacts and ideate potential celebrity PR placements during the offseason
Stay up-to-date with social media and PR trends and ideate ways to keep Miami HEAT, Kaseya Center, and our corporate partners top of mind to the general public

Miami HEAT

Entertainment & Media

Industry

201-500

Employees

Mission & Purpose

The Miami HEAT came into the NBA for the 1988-89 season as part of a two-phase league expansion. The HEAT are three-time NBA Champions, winning in 2006 and back-to-back in 2012 and 2013. The team competes in the Southeast Division of the Eastern Conference.