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Web Marketing Intern - Digital Experience and Analytics

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Texas Instruments

26d ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Dallas

AI generated summary

  • You should be pursuing a relevant degree with a 3.0 GPA+, have programming and SQL skills, experience with martech platforms, strong analytical abilities, and communication skills.
  • You will analyze data to optimize marketing programs, enhance customer data collection, segment audiences, build reporting ecosystems, and recommend improvements based on key performance indicators.

Requirements

  • Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
  • Cumulative 3.0/4.0 GPA or higher
  • Pursuing a Bachelors or Master’s degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field
  • Experience or basic proficiency with high-level programming languages (python, Java)
  • Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
  • Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
  • Internship experience in a similar field
  • Strong analytical skills and curious mindset
  • Capable of multi-tasking and handling conflicting priorities
  • Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally
  • Ability to communicate complex topics to variety of stakeholders
  • Can make progress in an ambiguous environment

Responsibilities

  • Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
  • Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
  • Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
  • Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
  • Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
  • Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!

FAQs

What is the primary focus of the Web Marketing Intern position at Texas Instruments?

The primary focus of the Web Marketing Intern position is to leverage data to optimize sales and marketing programs, improve data collection and analysis across customer touchpoints, and enhance the overall digital experience for customers.

What qualifications do I need to apply for this internship?

You need to be pursuing an undergraduate or graduate degree in relevant fields such as Marketing, Marketing Research & Analytics, Management Information Systems, Digital Marketing, or related areas, along with a cumulative GPA of 3.0/4.0 or higher.

What programming languages should I be familiar with for this role?

Basic proficiency with high-level programming languages such as Python and Java is preferred for this role.

Will I need experience with data analysis tools?

Yes, experience or basic proficiency with SQL and business intelligence tools like Tableau, Power BI, or Looker is preferred for the internship.

What marketing technologies should I be knowledgeable about?

Familiarity with marketing technology platforms such as Customer Data Platforms (CDPs), Email Service Providers (ESPs), CRMs, Marketo, or Eloqua is preferred.

Is previous internship experience required for this position?

While previous internship experience in a similar field is preferred, it is not explicitly required.

What skills are essential for success in this internship?

Strong analytical skills, a curious mindset, the ability to multi-task, effective communication, and the capability to make progress in an ambiguous environment are essential for success in this internship.

What opportunities for professional development does Texas Instruments offer?

Texas Instruments empowers employees to own their career development and offers collaboration with talented individuals to shape the future of electronics.

Does Texas Instruments prioritize diversity and inclusion in the workplace?

Yes, Texas Instruments values diverse backgrounds and perspectives and actively supports a diverse, inclusive work environment.

How can I apply for this internship?

If you are interested in this position, please apply to the requisition on the Texas Instruments career portal.

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Texas Instruments

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades.