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Web Marketing Intern - Web Tech and Platforms

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Texas Instruments

13d ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Dallas

AI generated summary

  • You must be pursuing a relevant Bachelor's degree with a minimum 3.0 GPA, have web marketing familiarity, strong analytical skills, excellent communication, and collaborate effectively.
  • You will enhance customer experience on the website, collaborate with IT on innovative solutions, analyze web performance data, and gather feedback to influence improvements.

Requirements

  • Minimum Requirements:
  • Pursuing a Bachelors degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
  • Minimum GPA 3.0/4.0
  • Preferred qualifications:
  • Familiarity with:
  • How to leverage a website as a marketing tool
  • Web design principles
  • Channels that drive traffic to a website
  • Basics of eCommerce
  • Ability to analyze data, gain insight, and create recommendations from the data
  • Demonstrated curiosity with strong analytical and problem-solving skills
  • Excellent communication skills to simplify technical concepts
  • Ability to work in teams and collaborate effectively with people in different functions
  • Demonstrated ability to build strong, influential relationships
  • Ability to consult and influence without authority
  • Ability to work effectively in a fast-paced and rapidly changing environment
  • Ability to take the initiative and drive for results
  • Strong project management and program management skills that enable on-time project delivery
  • Process-oriented mindset
  • Proactive with the ability to apply an appropriate sense of urgency

Responsibilities

  • Developing and driving a best-in-class website and digital experience through use of web platforms for customers looking for information to find, evaluate and design with products, make purchases and get timely support
  • Working with IT to launch new innovative, technically credible solutions on TI.com – leveraging and analyzing data, collecting feedback from customers and internal stakeholder groups, understanding the competitive and industry landscape to influence decisions
  • Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance

FAQs

What type of degree is required for this internship?

A Bachelor's degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering, Computer Science with a focus on marketing, or a related degree is required.

What is the minimum GPA requirement for applicants?

The minimum GPA requirement for applicants is 3.0 on a 4.0 scale.

What skills are preferred for this internship?

Preferred skills include familiarity with leveraging a website as a marketing tool, web design principles, traffic-driving channels, basics of eCommerce, the ability to analyze data and create insights, strong communication skills, teamwork and collaboration skills, and strong project management capabilities.

Is prior experience in web marketing required?

Prior experience is not explicitly required, but familiarity with web marketing principles and a demonstrated interest in the field are preferred.

What kind of projects will the intern work on?

The intern will work on projects related to web content platforms, technical platforms, and search, with a focus on enhancing the digital experience and user interaction on TI.com.

Will the intern have the opportunity to interact with different departments?

Yes, the intern will collaborate effectively with people from various functions and departments within the company.

What is the overall goal of the internship?

The overall goal of the internship is to develop skills related to web technologies and enhance the customer experience through effective digital marketing strategies and data analysis.

What can interns expect in terms of professional development?

Interns can expect to gain valuable skills in a collaborative environment, learn about key systems and processes, and have the opportunity to contribute to web technology projects that shape user experience.

Is there a focus on diversity and inclusion within Texas Instruments?

Yes, Texas Instruments supports a diverse and inclusive work environment and values various backgrounds and perspectives among employees.

How does Texas Instruments support employee well-being?

Texas Instruments offers competitive pay and benefits designed to help employees and their families live their best life, emphasizing the importance of well-being.

Texas Instruments

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades.