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Werkstudent Digital Marketing Analytics (m/w/d)

  • Internship
    Full-time
    Placement Program
  • Data
    Marketing
  • Munich

AI generated summary

  • You must be an enrolled Bachelor's or Master's student in Digital Marketing or Analytics, skilled in Excel, familiar with analytics tools, and possess strong data analysis and business mindset.
  • You will assist in data tracking setup, analyze performance data, create reports, support project coordination, and collaborate on A/B tests to derive actionable insights.

Requirements

  • Enrolled Bachelor or Master student in Digital Marketing or Digital Analytics or related fields
  • Confident use of MS Office, especially Excel and PowerPoint
  • Proficient in data analysis and interpretation, with the ability to derive actionable insights from data
  • Familiarity with analytics tools
  • Good analytical skills and business mindset

Responsibilities

  • Assist in setting up and maintaining tracking tools, ensuring accurate data collection from websites and other sources
  • Analyze and visualize digital marketing and website performance data to identify trends, patterns, and insights that can be shared afterwards
  • Create and maintain regular reports and dashboards using analytics tools like Adobe Analytics, Power BI, Sprinklr
  • Support in project coordination
  • Collaborate with the marketing team to plan and execute A/B tests, and help in monitoring the results to draw actionable conclusions

FAQs

What is the duration of the Werkstudent position?

The Werkstudent position is part-time and starts from June 2025.

Where is the job located?

The job is located in Munich.

What are the main responsibilities of this position?

The main responsibilities include assisting in setting up and maintaining tracking tools, analyzing and visualizing performance data, creating reports and dashboards, supporting project coordination, and collaborating on A/B tests.

What qualifications are required for this role?

Applicants must be enrolled as a Bachelor or Master student in Digital Marketing, Digital Analytics, or related fields.

What skills are important for this position?

Important skills include confidence in using MS Office (especially Excel and PowerPoint), proficiency in data analysis, familiarity with analytics tools, and good analytical skills with a business mindset.

Are there opportunities for remote work?

Yes, there is the possibility of mobile working by individual arrangement, allowing for a maximum of 50% of working time to be remote.

What kind of benefits does the company offer?

The company offers an international and modern working environment, attractive employer benefits and remuneration, and flexible organization of working hours.

Who can I contact for more information regarding the application?

For more information, you can contact Leonita Morina, the HR contact, or write to BSH-Karriere@bshg.com.

Is prior experience necessary for this position?

The position is designed for students who want to supplement their theoretical knowledge with practical experience, so prior professional experience is not strictly necessary.

What tools will I be using in this role?

You will be working with tools such as Adobe Analytics, Power BI, and Sprinklr for reporting and data analysis.

Manufacturing & Electronics
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens[1], Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label. Leading the way all over the world. Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015. In its over 50 years of history, BSH has grown from a German exporter into one of the world's leading home appliance manufacturers. With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen. In 2019, the independent Top Employers Institute awarded the coveted international "Top Employer"​ title to BSH in China, France, Spain, the United Kingdom and in the United States of America. [1] BSH is a Trademark Licensee of Robert Bosch GmbH and Siemens AG for the brands Bosch and Siemens.