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Werkstudent/in (m/w/d) Marketing

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Upfield

13d ago

  • Internship
    Full-time
    Off-cycle Internship
  • Sales & Business Development
    Marketing
  • Hamburg

AI generated summary

  • You have a passion for marketing and social media, a degree in Marketing or related fields, fluent in German and English, and ideally, some FMCG marketing experience.
  • You will support campaign development, manage webpages, create social media content, analyze performance, assist with market analysis, and prepare presentations for various stakeholders.

Requirements

  • - Du brennst für Marketing und bist bereit jeden Tag etwas Neues zu lernen.
  • - Du hast eine Affinität & Leidenschaft für Social Media.
  • - Du hast dein Studium in Marketing, Business Administration, international Management oder Vergleichbarem in der Tasche.
  • - Du arbeitest gerne im Team und greifst Probleme nicht nur auf, sondern suchst gerne aktiv nach Lösungen.
  • - Du sprichst und schreibst fließend Deutsch & English (C1).
  • - Idealerweise bringst du erste praktische Erfahrungen im FMCG Marketing mit.

Responsibilities

  • - Unterstützung des Brand Managers bei der Entwicklung und Umsetzung von Kampagnenaktivitäten für den DACHIT Markt zur Erfüllung unserer Ziele und Strategien inkl. Analyse der Performance von Kampagnen-Aktivitäten
  • - Eigenständiges Webpage Management in Zusammenarbeit mit dem globalen Content Team u.a. Aktualisierung der Webpage Inhalte im Zuge von Produktneueinführungen und Relaunches (Produttexte, Rezepte Content)
  • - Proaktive Mitarbeit am Auftritt unserer Marken auf Social Media durch Einbringen deiner Kreativität für Content-Ideen, ggf. auch Erstellung eigener Inhalte im Austausch mit lokalen und globalen Schnittstellen
  • - Analyse unserer Social-Media-Kanäle (Verwendung von Tools wie Sprinklr, Klear) und Ableitung von Handlungsempfehlungen basierend auf der Performance ausgewählter Inhalte für eine Social-Media Strategie
  • - Unterstützung der Brand Management Teams im operativen Tagesgeschäft u.a. bei der Ausführung analytischer Aufgaben bspw. Erstellung von Markt- und Wettbewerbsanalysen und Ableitung von Handlungsempfehlungen
  • - Erstellung von Präsentationen für abteilungsinterne sowie -funktionsübergreifende Präsentationen

FAQs

What is the location for the Werkstudent/in (m/w/d) Marketing position?

The location for this position is Hamburg.

What is the expected working hours for this position?

The expected working hours are approximately 20 hours per week.

Is this position a full-time role?

No, this position is part-time, designed for a Werkstudent/in.

What educational background is required for this role?

A degree in Marketing, Business Administration, International Management or a comparable field is required.

Is prior experience in FMCG marketing necessary?

While it is ideal to have some practical experience in FMCG Marketing, it is not explicitly necessary to apply.

What language skills are required for this position?

Fluency in both German and English (C1 level) is required.

How will I collaborate with my team and other departments?

You will work closely with experienced Brand Managers and collaborate with various internal and external stakeholders, including agencies, sales, supply chain, and the global marketing team.

What type of tasks will I be responsible for in this role?

Your tasks will include supporting brand management in campaign development, managing web content, contributing to social media strategies, conducting analyses, and creating presentations.

Will I receive feedback during my time in this position?

Yes, there will be regular feedback sessions to help you develop both your professional and personal competencies.

Can I apply if I don’t meet all the requirements listed?

Yes, Upfield encourages applications from candidates who do not meet all the outlined qualifications, as you may still be the right fit for this or another position.

Upfield

Global leader in plant-based food. Nutritious, delicious, natural, plant-based food - good for you and our planet.

Manufacturing & Electronics
Industry
1001-5000
Employees
2018
Founded Year

Mission & Purpose

The driving force behind our success as a global leader in plant-based foods are the 4,800 Upfielders who every day live our purpose and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. Upfielders. Always Day 1 mindset. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; We own it. We're agile decision-makers, with the courage to pivot we fail fast and learn faster. Kindness wins. With a long-term focus on building a sustainable future, Upfielders show the 'Courage to Care' for each other, our communities, and future generations. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Future of Food journey. Full of energy and possibility, Upfielders constantly raise the bar, driving Upfield and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.