WPBF Sales Intern

Hearst

Mar 29

Applications are closed

Internship
Full-time
Starts on Jun 02
Summer Internship
Media & Journalism
West Palm Beach

Requirements

In order to apply for an internship at WPBF, please provide a cover letter with your application. The cover letter should include:
Available start and end dates

Responsibilities

Sales Marketing and Research:
The Sales Marketing and Research Intern will develop a working knowledge of the business side of advertising. The intern will also learn how the sales department can help come up with creative concepts for advertisers and sponsors and understanding of audience television viewing information and its applications.
Interns will learn to:
Develop sales promotional pieces, client mailings, contest fulfillment and on-air production assistance.
Gather research and ratings data for the development of sales marketing literature.
Attend sales meetings and sales calls when appropriate.
Assist in sales promotion video production.
Generate client specific reports.
Assist with the dissemination and interpretation of audience viewing data from the television research company, Nielsen.
Conduct WPBF’s exclusive, annual consumer market survey of West Palm Beach-Ft. Pierce which examines purchase behavior, demographics, and media usage of West Palm Beach-Ft. Pierce viewers.
Track local and network specials on WPBF and competitive stations.
Generate viewership data for sales and news.
Assist with projects that deal with audience viewership trends.

Hearst

Entertainment & Media

Industry

10,001+

Employees

1887

Founded Year

Mission & Purpose

Hearst is a leading global, diversified information, services and media company with operations in 40 countries. Its major interests include financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; 35 television stations; 24 daily and 52 weekly newspapers; digital services businesses; and nearly 250 magazines around the world.