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Account Executive, Addressable Strategy (Entry-Level)

  • Job
    Full-time
    Entry Level / Graduate
  • Business, Operations & Strategy
  • London

AI generated summary

  • You must have strong communication, analytical, problem-solving skills, be adept at data analysis, proficient in Excel, eager to learn, collaborative, and comfortable working in a fast-paced, entrepreneurial environment to excel in this role.
  • You will support client services, manage accounts, design and optimize campaigns, analyze data, consult with clients, develop media strategies, and ensure campaign requirements are met.

Requirements

  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Experience with statistics and related analysis methodologies
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • MS Office fluency, including Excel pivot tables & chart making.
  • Desire to work in an entrepreneurial atmosphere and be a self-starter
  • Eagerness to get hands-on to figure out how things work
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Ability to work collaboratively as part of a cross-functional team

Responsibilities

  • Operate as support for day-to day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties
  • Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
  • Become an expert in the use and best practices for multiple Demand Side Platforms (DSP), offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
  • Develop in-depth knowledge of the digital media industry and media market dynamics
  • Develop relationship with campaign engineering team
  • Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Matterkind services
  • Deliver insight into delivery and performance implications of campaign constraints
  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
  • Ensure campaign management team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
  • Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
  • Liaise with clients and agency teams on campaign performance and reporting

FAQs

What will be the main focus of the Account Executive, Addressable Strategy role?

Your main focus will be to support the account management of addressable display, mobile, and video campaigns for Initiative clients such as Amazon.

What kind of clients will the Account Executive be working with?

The Account Executive will primarily work with Initiative clients, with a specific focus on clients such as Amazon.

What will be the main responsibilities of the Account Executive in this role?

The main responsibilities will include supporting the Kinesso Addressable Strategy team in the account management of addressable display, mobile, and video campaigns.

Is this role an entry-level position?

Yes, this role is an entry-level position.

What skills or qualifications are required for this role?

While specific skills may vary, candidates should have a strong interest in account management, advertising, and digital marketing. Strong communication and organizational skills are also important for success in this role.

Marketing & Advertising
Industry
10,001+
Employees
1930
Founded Year

Mission & Purpose

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.