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Acquisition Marketing Manager

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DAZN

9d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Madrid

AI generated summary

  • You need 5+ years in marketing, fluency in Spanish and English, global digital marketing experience, media leadership in international settings, plus skills in rapid growth subscription businesses.
  • You will define traffic strategies, manage media agencies, lead full funnel media strategy, boost organic acquisition, understand attribution, grow affiliates, manage budget, and track performance KPIs.

Requirements

  • Marketing experience (Min 5 years)
  • Fluent in Spanish and English, verbal and written
  • Evidence of end-to-end global digital marketing planning and execution, with a strong focus on performance
  • Significant experience as a media lead in an international setting, with a track record of excellent performance and a clear understanding of local digital media, media as part of the channel mix, and a view on media technology
  • Experience working for a rapid growth, scale up business such as subscription businesses, direct response projects
  • Self-starter work approach with the motivation, commitment, and ability to work under pressure and meet tight deadlines

Responsibilities

  • Define and test different traffic strategies and sign-up journeys to ensure effectiveness from impression to conversion
  • Manage media agencies and key media partners, negotiate the best media deals, find opportunities and deliver optimized strategies to get the best brand exposure and hit business goals
  • Lead the ATL&BTL full funnel media strategy working closely with our paid media teams to maximize performance
  • Implement new ideas to boost organic acquisition working closely with SEO, platform, social media teams
  • Understand attribution modelling to improve full funnel planning and channel strategy (Affiliates, Display, Social Media, SEM,…)
  • Grow our affiliates footprint, finding new publishers locally by aligning with central teams
  • Manage the media budget: purchasing and finance tasks included
  • Run weekly follow ups on performance KPIs and Trading KPIs

FAQs

What is the job title for this position?

The job title is Acquisition Marketing Manager.

Where is this position located?

This position is located in Madrid, Spain.

What is the work schedule for this role?

The work schedule is full-time and permanent.

What department will the Acquisition Marketing Manager be part of?

The Acquisition Marketing Manager will be part of the Marketing & PR department.

What key responsibilities does the Acquisition Marketing Manager have?

Key responsibilities include managing paid media strategy, optimizing sign-up journeys, leading reports and analysis, and managing media agencies and partners.

What kind of experience is required for this position?

A minimum of 5 years of marketing experience is required.

In which languages must the candidate be fluent?

The candidate must be fluent in Spanish and English, both verbal and written.

What experience should candidates have in digital marketing?

Candidates should have evidence of end-to-end global digital marketing planning and execution, with a strong focus on performance.

What type of work environment is the company looking for in a candidate?

The company is looking for a self-starter with motivation and the ability to work under pressure and meet tight deadlines.

Is there an opportunity to submit a cover letter with the application?

Yes, candidates are encouraged to include a cover letter with their application if they wish.

How does the company support diversity and inclusion?

The company is committed to fostering an inclusive environment that values equality and diversity and has multiple employee resource groups to support various communities.

Are interviews accessible for all candidates?

Yes, the company aims to make hiring processes as accessible as possible and will provide adjustments for interviews when feasible.

DAZN

The Global Home of 🥊 Your Boxing. Your Way.

Entertainment & Media
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life. We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry. As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global. We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews. If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN. We look forward to hearing from you!