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Activation Category Manager

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L'Oréal

24d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Melbourne

AI generated summary

  • You should have experience in Category or Account Management in FMCG, strong stakeholder and project management skills, attention to detail, data analytics, and proven commercial acumen.
  • You will create and track GTM strategies, design activation plans, manage assortments, consult on promotions, collaborate on forecasts, and maintain retailer relationships to achieve business targets.

Requirements

  • You have prior experience within Category Management, Trade/Brand Management or Account management or similar within an FMCG/ retail environment
  • You have high attention to detail and data analytics skills
  • Strong stakeholder management skills to influence and engage with core stakeholders
  • Strong project management skills
  • You will have a willingness to own the strategic level direction whilst maintaining a passion for excellent execution
  • You have strong commercial acumen with proven track record of achieving results

Responsibilities

  • Create the GTM Category Strategy and brand activation per channel (aligned with the total category, strategy, brand ambitions, and in collaboration with BMs). Differentiate by retailer where appropriate, based on customer and shopper expertise.
  • Define, own and track the sell out and market share target at category, brand and customer level (aligned with divisional targets).
  • Design launch activation plans and hero SKU animation via shopper marketing initiatives. Maintain a yearly calendar of activation plans across each customer/brand giving visibility across the business.
  • Define the assortment master plan at category and brand level for all activations, in consultation with Marketing and RGM.
  • Consult with the RGM team to define the promotional guardrail strategy and any changes throughout the cycle.
  • Consult with Marketing and RCM’s on FDL’s, providing guidance on off location timings, mix and run rates.
  • Define POS/Category Event plans, including budget planning, S&OP forecasting for off locations, collaborating with the Merchandising/POS managers to develop the execution materials required for activation.
  • Ensure the activation plan is appropriately balanced between brands to meet category and brand targets.
  • Ensure alignment to category activation plans with brand teams.
  • Support CSH in gap closing category initiatives to accelerate customers or brands to achieve business targets.
  • Responsible for the trade marketing relationship with retailers; in collaboration with NAMs, present to retailers our GTM strategy and support NAM with selling stories to commercially land activation plans.
  • Participate in monthly S&OP meetings (FCM) to ensure customer forecasts reflect the activation & promotional plans.

FAQs

What is the main responsibility of the Activation Category Manager?

The main responsibility is to lead the go-to-market strategy and brand activation per customer to deliver market share winning plans for the Consumer Products Division.

What kind of experience is required for this position?

Candidates should have prior experience in Category Management, Trade/Brand Management, Account Management, or similar roles within an FMCG/retail environment.

Is there a focus on sustainability in this role?

Yes, the mission of the L'Oréal Consumer Products Division includes a commitment to making beauty sustainable.

What are the key skills needed for this role?

Key skills include attention to detail, data analytics, strong stakeholder management, project management, and strong commercial acumen.

What kind of perks does L'Oréal offer for this position?

Perks include profit share, life insurance, income protection, a hybrid work environment, access to an on-site gym, café, staff shop, health and wellbeing programs, corporate discounts, and an annual product allowance.

Is there flexibility in the working arrangements for this role?

Yes, flexible work arrangements will be considered for this role.

How does L'Oréal Australia and New Zealand approach equal opportunity?

L'Oréal ANZ is an equal opportunity employer and encourages applications from individuals regardless of gender, ethnicity, religious beliefs, or disability.

Will the Activation Category Manager be involved in marketing initiatives?

Yes, the role involves designing launch activation plans and collaborating with marketing teams on various initiatives.

What type of meetings will the Activation Category Manager participate in?

They will participate in monthly S&OP meetings to ensure customer forecasts align with activation and promotional plans.

How does L'Oréal ensure alignment between category activation plans and brand teams?

The Activation Category Manager is responsible for ensuring the activation plan is appropriately balanced between brands to meet category and brand targets and ensures alignment with brand teams.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.