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Activation Planning, Account Executive (On Hold)

  • Job
    Full-time
    Entry Level / Graduate
  • Business, Operations & Strategy
    Media & Journalism
  • London
  • Quick Apply

AI generated summary

  • You need a passion for media and advertising, strong communication skills, attention to detail, computer proficiency, problem-solving abilities, and comfort with numbers.
  • You will learn and execute Media Activation across various channels, manage accounts, build reports, optimize campaigns, and foster relationships with clients and stakeholders. Stay updated on industry trends and contribute to team knowledge sharing.

Requirements

  • A passion for everything media and advertising, coupled with a continued desire to expand your knowledge.
  • Excellent communication skills, and an ability to collaborate and engage with those around you
  • Diligent and attentive to detail, able to listen, learn, and put into practice
  • Computer literate with good skills in all basic Office programs (including Excel)
  • Problem-solving skills and ability to think outside of the box for creative solutions
  • A comfort when working with numbers, we use them a lot!

Responsibilities

  • Learn the craft of Media Activation and become a skilled practitioner in paid search, paid social, and both biddable/programmatically bought, and traditionally bought (reservation) display media.
  • Support biddable campaigns - building reports, sharing insights to key stakeholders, and ensuring dashboard accuracy.
  • Effectively manage your designated accounts and campaigns; ensuring ongoing and timely optimization is delivered as well as constantly looking for opportunities to improve.
  • Day to day relationship building with clients, media owners and internal stakeholders.
  • Contribute to team knowledge sharing and implement best practices.
  • Supporting with the delivery of post- campaign analysis (PCA’s)
  • Keep up to date with latest industry news and be proactive in spotting trends (seasonal or otherwise) which could affect clients' campaigns.
  • Developing media knowledge via training courses and meetings with key vendors

FAQs

What are the responsibilities of an Activation Planning, Account Executive?

The responsibilities include contributing to the execution of biddable media activity, building strong cross-channel knowledge, developing supplier relationships, supporting flawless delivery of testing plans & media plans, analysis, optimisation, and campaign management.

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Industry
5001-10,000
Employees
1986
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.