Advertising Planning Manager

Rockstar Games

Jun 7, 2024

Applications are closed

Job
Full-time
Junior & Mid Level
Marketing
London

Requirements

Knowledge of and passion for Rockstar Games titles.
Bachelor’s degree in Marketing/Technology/Media or related field.
2+ years' experience in data governance/digital/marketing/ project management.
Skills:
Exceptional communication, organisation, and prioritisation skills.
Familiarity and interest in digital media technologies including data tools, analytical tools, PII management and workflow management systems.
The ability to remain calm/flexible while managing large workloads and meeting tight deadlines and thrive in a fast-paced environment.
Work well within a team but have the ability to think on their feet and work under their own initiative.
Must be detail-oriented with excellent time management skills.
Understanding of the current social media landscape.
Pluses:
Please note that these are desirable skills and are not required to apply for the position.
Previous experience with specific tools such as Monday, Datorama, Treasure Data, Google DCM, Salesforce, Tableau.
SQL.
Excel / PPT.

Responsibilities

Advertising Platform management (DSPs, social platform management).
CDP/PII management – bespoke segmentation, PII activations, PII tracking and reporting.
Manage Paid Media data governance, naming convention and taxonomy.
Implement additional MarTec that enhances/enriches paid media.
Manage Central and Territory specific Agency data compliance and health.
Co-ordinate with relevant teams and agency to execute International Media.
Support all aspects of the development and maintenance of Rockstar owned and licensed technologies; both in workflow implementation as well as product roll-out across Rockstar International territories and agencies.

FAQs

What is the primary focus of this role?

The primary focus of the Advertising Planning Manager role is data governance and taxonomy for paid media efforts across the globe.

Is this a remote position?

No, this is a full-time, permanent, and in-office position based in Rockstar's game development studio in London.

What qualities are you looking for in a candidate for this role?

We are looking for a talented individual with a passion for working in a dynamic transatlantic team and a strong background in advertising planning.

What type of touchpoints will the Advertising Planning Manager be responsible for?

The Advertising Planning Manager will be responsible for covering many touchpoints, with a focus on data governance and taxonomy for paid media efforts.

Rockstar Games

Entertainment & Media

Industry

1001-5000

Employees

1998

Founded Year

Mission & Purpose

Rockstar Games is a renowned video game development company that creates and publishes interactive entertainment. They are best known for developing critically acclaimed and highly popular game franchises such as Grand Theft Auto, Red Dead Redemption, and Max Payne. Their ultimate mission is to push the boundaries of interactive entertainment and deliver immersive gaming experiences to players worldwide. Rockstar Games' purpose is to craft innovative, engaging, and visually stunning games that captivate players and offer them compelling storytelling, dynamic open-world environments, and a sense of freedom to explore and interact with the game world. Through their games, they aim to provide players with thrilling and memorable experiences, making them leaders in the gaming industry and earning a dedicated fan base of gamers worldwide.