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Job

Analyst, Content Consumer Insights

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NBCUniversal

•

2mo ago

đź’Ľ Graduate Job

Los Angeles

🤑 $62K - $80K
⌛ Closed
Applications are closed

Graduate Job

Media & Journalism•Los Angeles

Description

  • NBCUniversal is looking for an Analyst of Content Consumer Insights to help reveal primary research insights in support of the TV & Streaming business.
  • This individual will be a critical player within the Consumer Insights team, tasked with supporting primary research projects and conducting robust analysis in support of the team’s strategic objectives, especially as they relate to a variety of content for brands including Peacock, NBC, Bravo, E!, USA, SYFY, and Oxygen. In this role, you will report to the Sr. Manager of Content Consumer Insights in support of stakeholders across the organization.

The ideal candidate is:

  • A researcher ready to have an impact and dig into the data that helps drive strategic decision-making as it relates to storytelling, marketing, and strategic positioning. You should have experience with quantitative and qualitative primary research techniques and market research, including conducting robust analysis to discover the story in the data.

What we need from you:

  • To be genuinely curious, smart, and motivated; ready to solve stakeholder problems through creative data analysis and research design
  • To contribute to the design of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, analyzing data, reporting on and presenting findings, etc.
  • To discover the story in the data through thoughtful and robust analysis
  • To offer yourself as a consultative resource to peers and internal stakeholders, with deep knowledge of viewers and their preferences, habits, and lifestyles
  • To be a clear and effective communicator
  • And most importantly, to live the values of collaboration and teamwork, operating as one team across the NBCUniversal portfolio

Requirements

  • Basic Qualifications:
  • Must love TV and be familiar with the TV & Streaming landscape
  • Bachelor’s degree required in a relevant field (Business, Market Research, Psychology, Sociology, Statistics, etc.), Master’s degree a plus
  • 1+ years of experience in market research and data analysis (includes internship experience), contributing to the analysis and completion of complex projects
  • Excellent writing and storytelling skills
  • Basic statistics knowledge and experience
  • Proven collaboration and interpersonal skills
  • Ability to juggle multiple projects simultaneously
  • Mastery of Microsoft Office suite
  • Desired Characteristics:
  • Tableau a plus, but not required
  • Additional Requirements:
  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Education requirements

Bachelors

Area of Responsibilities

Media & Journalism

Responsibilities

  • Conduct meaningful analysis: Contribute to optimizing content across all areas of the business, informing questions such as: which series to greenlight, creative optimization, marketing positioning, etc.
  • Drive impact: Contribute to a team playing a critical role in driving linear viewership and delivering on Peacock strategic goals for subscriber growth and engagement
  • Broaden your research knowledge: Expand your primary research skills and experience as you learn how to solve problems through creative research design and data analysis
  • Gain experience partnering with internal stakeholders: Build relationships with stakeholders like production, development, content strategy and marketing and partner with them to help achieve their objectives
  • Work with smart people and industry experts: Collaborate with experts across many different teams both at Peacock and within the greater NBCU organization
  • Achieve career & professional growth: Access resources to build on your research skills and develop your career
  • Work alongside a high-performing Consumer Insights team: You’ll be joining a supportive team that is highly motivated and proud of what they do, not to mention excited about content

Details

Work type

Full time

Work mode

hybrid

Location

Los Angeles

Salary

62000 - 80000 USD

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.