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Analyst-Digital Brand Advocate

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  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • Mooresville

Requirements

  • Required Qualifications:
  • Bachelor's Degree Business, marketing, finance, statistics or related field
  • 2 Years Online/Retail Merchandising, Digital Marketing, Vendor Management or relevant experience

Responsibilities

  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
  • Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build presentations with suppliers and merchants to support strategic plans and analyze execution
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Create project plans and align with merchandising and supplier to drive execution
  • Individual Contributor

FAQs

Is this position remote or does it require relocation?

The Analyst-Digital Brand Advocate position requires the candidate to be located in a commutable distance from our corporate office in Mooresville, NC, or be open to relocation.

What qualifications are required for this role?

A Bachelor's Degree in Business, marketing, finance, statistics, or a related field is required, along with a minimum of 2 years of experience in Online/Retail Merchandising, Digital Marketing, Vendor Management, or relevant experience.

What are the key responsibilities of the Analyst-Digital Brand Advocate?

The key responsibilities include analyzing key performance indicators, leveraging customer feedback for improvement, serving as the subject matter expert for supported brands, reporting insights across the digital channel, and improving online conversion strategies.

What type of experience is preferred for this role?

Preferred qualifications include experience in vendor management systems, digital marketing, e-commerce, and merchandising.

What is the pay range for this position?

The pay range for the Analyst-Digital Brand Advocate position is $58,100.00 - $96,900.00 annually, with the starting rate of pay varying based on factors like position, location, education, training, and experience.

Does Lowe's provide equal employment opportunities?

Yes, Lowe's is an equal opportunity employer and administers all personnel practices without regard to various protected categories, including race, gender, age, and more.

What kind of projects will the Analyst-Digital Brand Advocate be working on?

The Analyst will create project plans with merchandising and suppliers to drive execution and will be involved in presentations to align on planned initiatives.

How does this role contribute to the Omni-Channel retail strategies?

The Analyst will support Omni-Channel retail strategies by partnering with cross-functional leadership to identify and implement process improvement opportunities for brand renewal and growth.

What are the main tools or software the Analyst might use in their role?

While the job description does not specify particular tools, experience in vendor management systems, digital marketing tools, and e-commerce platforms are beneficial for this role.

Where can I learn more about Lowe's benefits program?

For information regarding Lowe's benefit programs and eligibility, you can visit their official benefits page at https://talent.lowes.com/us/en/benefits.

Do it right for less. Start with Lowe's.

Retail & Consumer Goods
Industry
10,001+
Employees
1921
Founded Year

Mission & Purpose

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.

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