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Analyst/Senior Analyst, Digital Paid Media

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American Express

5d ago

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • Toronto

AI generated summary

  • You need 2+ years in marketing, digital experience, strong analytical skills, excellent communication, project management, and proficiency in MS Office. Financial services experience is a plus.
  • You will lead paid media campaigns, manage budgets, optimize performance, engage with stakeholders, collaborate with agencies, and ensure compliance while exploring innovative digital marketing strategies.

Requirements

  • Minimum Qualifications
  • Minimum 2 years’ experience in an equivalent marketing position.
  • Previous Digital Marketing experience, including knowledge of digital marketing platforms is a plus.
  • Comfort with driving and achieving digital acquisition targets.
  • Excellent relationship-building, collaboration, and communication skills across a diverse group of internal and external partners.
  • Highly analytical mindset and critical thinking skills, with a history of leveraging data to make decisions, drive change and find continual improvement.
  • Proven ability to drive results working with multiple stakeholders across functions and levels to deliver on collective objectives.
  • A passion for innovation and staying on top of technological trends.
  • Ability to manage several marketing campaigns and projects simultaneously.
  • Superior oral and written communication skills.
  • Flexibility within a frequently changing environment.
  • Extremely high accuracy and detail orientation.
  • Ability to understand and document processes.
  • Development of business reviews and marketing plans.
  • Experience within the financial services industry a plus.
  • Proficiency in Microsoft Office – especially Excel, Word, and PowerPoint.
  • Bachelors University degree in Marketing / Business / Commerce, or equivalent combination of education and business experience. MBA or MA would be considered an asset.

Responsibilities

  • Lead the execution of paid media campaigns across multiple platforms and subchannels including social, display, video and audio, including programmatic.
  • Provide strategic guidance and channel expertise while managing continuous ad content creation and optimization in support of ongoing acquisition campaigns.
  • Manage day-to-day functions of digital marketing, including planning and briefing, channel management and optimization, creative assets management, budget control, project oversight, and critical metrics tracking.
  • Leverage analytical insights to continually optimize a multi-million-dollar budget across media buys and asset creation to ensure profitable return on investment.
  • Develop strong relationships across a variety of stakeholders including the acquisition team, product teams, legal, compliance, brand, PR, enterprise partners and local vendors to partner on media strategy and execution.
  • Work with external creative and media agencies to develop and execute campaigns while meeting the business objectives.
  • Collaborate with enterprise digital teams to evaluate and launch innovative Martech/Adtech capabilities. Find new ways/models of leveraging audiences, targeting prospects and advance our digital marketing capabilities.
  • Monitor market trends and the competitive environment, review technologies and explore new developments ensuring digital campaigns continue to be industry-leading and best-in-class.
  • Balance use of proven tactics with a thoughtful and organized test-and-learn approach to new opportunities.
  • Ensure marketing activities remain aligned with American Express policies and brand objectives as well as compliance requirements.
  • Share best practices with local and global teams.
  • Manage ad hoc marketing projects from inception to implementation and evaluation, as required.

FAQs

What is the main responsibility of the Analyst/Senior Analyst, Digital Paid Media role?

The main responsibility is to manage and optimize paid media campaigns across various channels to ensure profitable credit card acquisition while effectively executing marketing campaigns.

What type of marketing experience is required for this position?

A minimum of 2 years’ experience in an equivalent marketing position, preferably with previous digital marketing experience, is required.

Do candidates need to have experience in the financial services industry?

Experience within the financial services industry is considered a plus, but it is not mandatory.

What skills are essential for this role?

Essential skills include excellent relationship-building, collaboration, communication skills, analytical mindset, critical thinking, project management, and proficiency in Microsoft Office, especially Excel.

Will the Analyst/Senior Analyst work with external agencies?

Yes, the role involves collaborating with external creative and media agencies to develop and execute marketing campaigns.

Is there flexibility in the work environment for this position?

Yes, there is flexibility with a hybrid working model depending on the role and business needs.

What benefits does American Express offer to its employees?

Benefits include competitive salaries, bonus incentives, comprehensive health insurance, flexible working arrangements, generous paid parental leave, and career development opportunities.

How will performance be evaluated in this role?

Performance will be evaluated based on the ability to meet digital acquisition targets, manage budget efficiency, optimize campaigns, and drive results collaboratively with various stakeholders.

What tools and technologies will I be expected to use in this position?

Candidates should be comfortable using digital marketing platforms and have a thorough grasp of analytics tools to leverage insights for campaign optimization.

Is there a requirement for continuous learning and professional development in this role?

Yes, the role emphasizes the importance of career development and staying updated on technological trends and industry innovations.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.