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App Marketing Manager (m/f/d)

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Flix

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • Munich

AI generated summary

  • You need a Bachelor’s in Marketing or related field, 2-4 years in app campaigns, hands-on with Google Ads and analytics tools, strong analytical and project management skills.
  • You will manage paid ad campaigns, optimize for KPIs, analyze performance, allocate budgets, collaborate with teams, and test strategies to drive app user growth.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-4 years of experience in managing paid advertising campaigns for mobile apps. Experience in the travel sector is a plus.
  • Hands-on experience with Google Ads, Apple Search Ads, Programmatic, and other performance marketing platforms.
  • Proficiency with app tracking and analytics tools like Appsflyer, Adjust, or Firebase.
  • Strong analytical skills, with the ability to interpret data and optimize campaigns accordingly.
  • Excellent project management skills and attention to detail.

Responsibilities

  • Paid Advertising Strategy and Execution:
  • Design, launch, and manage paid user acquisition campaigns on platforms like Google Ads, Apple Search Ads, and programmatic networks.
  • Optimize campaigns to achieve key performance indicators (KPIs) such as cost-per-install (CPI), cost-per-action (CPA), and return on ad spend (ROAS).
  • Collaborate with internal and external creative teams to develop and test ad assets tailored to different audiences and platforms.
  • Identify new advertising channels and opportunities for app user growth.
  • Campaign Optimization:
  • Continuously monitor campaign performance and apply data-driven insights to enhance results.
  • Conduct A/B testing on targeting, creatives, and bidding strategies to improve campaign efficiency.
  • Implement and refine advanced audience segmentation to target high-value users.
  • Performance Analysis and Reporting:
  • Leverage analytics tools (e.g., Adjust, AppsFlyer, Firebase, SplitMetrics) to track and evaluate campaign performance.
  • Prepare detailed performance reports, including actionable recommendations to improve future campaigns.
  • Analyze user acquisition trends and provide insights to inform broader marketing strategies.
  • Budget Management:
  • Full channel ownership. Plan and manage campaign budgets, ensuring efficient allocation across platforms and campaigns.
  • Forecast budget needs and align spending with business goals and user acquisition targets.
  • Collaboration and Alignment:
  • Partner with regional marketing teams to align paid campaigns with local market objectives.
  • Coordinate with CRM, retention, and product teams to ensure a seamless user experience post-acquisition.

FAQs

What is the primary focus of the App Marketing Manager role at Flix?

The primary focus of the App Marketing Manager role is to lead and optimize paid user acquisition campaigns for Flix's mobile app on both Android and iOS platforms, ensuring high-performance campaigns that drive app performance and boost user engagement.

What experience is required for the App Marketing Manager position?

The ideal candidate should have 2-4 years of experience in managing paid advertising campaigns for mobile apps, with hands-on experience using platforms like Google Ads and Apple Search Ads.

Is experience in the travel sector a requirement for this role?

Experience in the travel sector is a plus but not a strict requirement for the App Marketing Manager position.

What kind of tools should candidates be proficient in for this role?

Candidates should be proficient in app tracking and analytics tools such as Appsflyer, Adjust, or Firebase.

What are some key responsibilities of the App Marketing Manager?

Key responsibilities include designing and managing paid user acquisition campaigns, optimizing campaigns based on performance metrics, conducting A/B testing, performing performance analysis, and managing campaign budgets.

Does Flix offer flexible working hours?

Yes, Flix offers flexible working hours with trust-based hours and the option to work up to 60 days from various locations.

Are there perks related to travel for employees?

Yes, employees receive free Flix rides and can bring friends and family for half price, highlighting the company's passion for travel.

Will I have the opportunity to work in a diverse environment?

Yes, Flix promotes a multicultural environment with a team that includes people from over 80 different nations.

What kind of support does Flix provide for employee well-being?

Flix offers a competitive paid time off package, mental health support including consultations with a psychologist, and discounts on UrbanSportsClub memberships.

Is Flix an equal opportunity employer?

Yes, Flix is proud to be an Equal Opportunity Employer and celebrates diversity, ensuring that employment decisions are based on business needs and merit.

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Flix

Technology
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Flix is a global travel tech leader providing sustainable and affordable travel options to more than 60 million yearly travelers in 43 countries through its brands FlixBus, FlixTrain, Greyhound, and Kamil Koç. By combining network planning, marketing, and pricing, Flix uses innovative solutions to enable comfortable, sustainable, and affordable travel worldwide. Through our tech platform and user-friendly app, Flix creates a travel experience tailored to passengers' needs and connects travelers with local business partners providing transportation, ensuring a modern fleet that adheres to the highest safety standards. This asset-light business model has turned a European start-up into a leading and globally expanding travel-tech champion. Flix is pioneering and testing alternative drives with a long-term strategy to progressively decarbonize its fleet. Together with our partners and customers, we are driving transformative change towards the future of mobility, gradually reshaping the mobility sector and enabling more sustainable travel modes.